I get it. If I were thinking about investing in my professional development, I’d want to know if a course would actually help me.

You know what most companies would do? They’d give you an FAQ to read. Following are the answers to the most common questions. If something comes to mind that’s not on the list then send me an email or give me a call




“HOW DOES THE COURSE WORK?” Immediate Influence is an virtual, 90 day self-paced course you access on my private Ruzuku platform (a dedicated training website accessible via your browser and unique login). This keeps all the content in one easy to access location (and out of your inbox) and the discussion forums are there too. The video shorts for each module are also available in an audio format so you can listen to them while on the go. The accompanying action guides are downloadable since you’ll need many of these for the one on one meetings you schedule.

“WHAT IF I CAN’T START ON THE DAY THE COURSE KICKS OFF?” This is NOT a live, in-person presentation so you have the option to get started as soon as the course kicks off.  “OK…but I CAN’T start the day the course kicks off.” Good news! You can start when it fits best in your schedule because you have access to the content for a YEAR. This gives you flexibility in case you’re going on vacation, a business trip or if you’re up against a client deadline.  If you’ve asked your company to invest in your professional development and it’s taking time for them to make a decision, you can still register for the course up until the day it launches.

“BUT I CAN’T COMMIT TO BEING SOMEPLACE EVERY WEEK FOR 90-DAYS!” Most business professionals can’t.  The course was designed to be virtual and self-paced so you can access the content 24/7 from the comfort of your own home, office or local coffee shop. Accountability and check ins are built in to the course to ensure you stay on track.  I’ve been through several courses over the years and saw where others fell short so I will be personally reaching out in addition to the two coaching sessions since my goal is for everyone to complete 100% of the course.



“DO I GET ACCESS TO THE ENTIRE COURSE AT ONCE?” No, and that is intentional. Immediate Influence is not about me dumping tons of information on you, wiping my hands, and saying, “See ya!” I intentionally structured the material with precisely the right pace so you get the best results. A new module will release every 11 days, and there are two focus weeks built in to ensure you have time to complete the work (and one on one meeting exercises) in the action guides.

“HOW MUCH TIME DOES IT TAKE TO DO THIS COURSE PER WEEK?” Approximately 2-3 hours per week. The course is designed for busy professionals who divide their time between business development and client deliverables. The more time you put in, the faster you’ll see the results of your efforts when it comes to strengthening existing client relationships, landing new clients and creating referral relationships.

“HOW MUCH INTERACTION WILL THERE BE?” Along with the discussion forums in the platform, there are three live Q&A calls that will be recorded. You’ll have the chance to submit questions in advance and a fortunate few will be on the hot seat during the call. The intent is to help you build your own tribe so connecting with other professionals in the course as well as on social platforms is key.

“I THINK I NEED A MORE INTENSIVE PROCESS THAN A VIRTUAL COURSE.” The framework for Immediate Influence is based on the work I’ve done with my private coaching and consulting clients. The intent of the course was to provide a process for individuals and teams needing a cost effective solution. For those wanting a more intensive process, 6-month and 12-month coaching packages are also available. Contact me for an application.



“UGH, I DON’T WANT THIS TO BECOME YET ANOTHER THING ON MY TO-DO LIST.” The last thing we need is another thing to do that wastes time on the wrong business activities. Immediate Influence isn’t a brain dump about networking and business development tactics; it’s a complete, measured framework to help you strategically build your network, save time and position yourself apart from your peers and competition to drive bottom line results. Starting in Module 2 you’ll be doing activities that can generate additional revenue from existing clients as well as help you land new clients.

“CAN I GO THROUGH THE COURSE ON MY OWN SCHEDULE? WHAT IF I FALL BEHIND?” Don’t worry — the course comes with access to the content for a full year. This allows you can take a break from the material if you’re under a tight client deadline, out of town, on vacation, or just swamped for a few days. Interruptions happen, and your Immediate Influence course will be here along with the discussion forums and connections.

 “ALL OF MY CLIENTS ARE DIFFERENT – HOW CAN A SYSTEM POSSIBLY WORK FOR ME.” We call this “Unicorn Syndrome,” where we believe something in our lives is so unique, nothing will ever help. At some point, you’re looking for an excuse not to go through the course. My goal is to show you that is not true, that it’s just an excuse. If you truly believe you are so unique that a proven business development process will not help you, please don’t join as the rest of the group is committed to each others’ success!