In Layman’s Terms is my podcast designed to helping you break through comfort zones, shorten the learning curve and succeed in business through the power of your relationships. You’ll hear top CEO’s, entrepreneurs, thought leaders and experts share their strategies, mindset and specific how to’s you can apply to your business and life.

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Joyce Layman - April 6, 2016

Episode 7 - Don't Put the Cart Before the Horse

In Layman\'s Terms Podcast

The right message at the right time is the difference between engaging your customers versus I don’t want to hear from you again. But, if you don’t know who your ideal client is and what they’re looking for, then you’ve just put the cart before the horse. In this ‘how to’ episode, data driven marketing expert Jessica Best, shares the tactics to maximize your email marketing ROI. She also shares the wrongs that will get you in trouble with the spam police. Jessica has stimulated ROI in customer and data driven marketing for clients including Beauty Brands, Spirit Airlines, Hostess Select Quote and more. Along with hands on client work, Jessica has also spread the word of great email marketing from the stage, including SXSW Interactive in Austin. Never fear, we promise not to nerd out too much! Since this is our first Coffee Talk episode, it wouldn’t be complete without Jessica’s rendition of Linda Richman (from Saturday Night Live), “Palmolive – it’s neither palm, nor olive. Discuss.” We chose to make this a coffee talk episode sans coffee. Listen and you’ll understand why!

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In Layman’s Terms is my podcast dedicated to helping you break through comfort zones, shorten the learning curve and succeed in business through the power of your relationships.

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“I’ve often said that Joyce Layman is the greatest networker in the world. Meet her and you’ll immediately understand why. Read Your Connecting Advantage, and you’ll understand exactly how. Fantastic wisdom from which we can all benefit!" ​
~Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

Your Connecting Advantage


"Joyce Layman outlines the simple steps you can take to propel yourself to success. Being uncertain about the future and, more importantly, your ability to handle the approaching uncertainties and obstacles is normal. Convincing yourself to take the Leap is not...but it can and should be. Thanks, Joyce for showing us the way!" ​
- Harry Campbell, CEO Durrie Vision, and author of Get-Real Leadership

Just Another Leap

In Layman’s Terms podcast