The right message at the right time is the difference between engaging your customers versus I don’t want to hear from you again. But, if you don’t know who your ideal client is and what they’re looking for, then you’ve just put the cart before the horse.

In this ‘how to’ episode, data driven marketing expert Jessica Best, shares the tactics to maximize your email marketing ROI. She also shares the wrongs that will get you in trouble with the spam police. Jessica has stimulated ROI in customer and data driven marketing for clients including Beauty Brands, Spirit Airlines, Hostess Select Quote and more. Along with hands on client work, Jessica has also spread the word of great email marketing from the stage, including SXSW Interactive in Austin. Never fear, we promise not to nerd out too much!

Since this is our first Coffee Talk episode, it wouldn’t be complete without Jessica’s rendition of Linda Richman (from Saturday Night Live), “Palmolive – it’s neither palm, nor olive. Discuss.” We chose to make this a coffee talk episode sans coffee. Listen and you’ll understand why!

But wait, there’s more!

Be sure to connect with Jessica on twitter @BestOfJess, on her website and of course on LinkedIn too!

She mentions Pool Man Dave and the engagement he’s created with video, so I had to include a link to his blog. Check it out here.

Looking for a great read and insights of how to tell your story in a noisy social world? Grab your copy of Jab, Jab, Jab, Right Hook by Gary Vanyerchuk on Amazon.com.

For the rest of the In Layman’s Terms podcast episodes, go to iTunes.

That’s all for now. See you on Episode 8!