Live & Virtual Programs
Content-Rich. Motivational. Action-Packed.
Your audience doesn’t need another motivational speaker who leaves them fired up for forty minutes and fuzzy on Friday.
TEDx presenter, author, and business coach (some say business therapist) are a few words to describe me — but at my core I’m a connector of people to new ideas, smarter strategies, and the version of themselves they didn’t know was an option.
In each program, I combine storytelling, humor, and neuroscience in Layman’s terms to help your audience understand their brand, their clients, and themselves in ways they didn’t see coming. Every attendee leaves with a shift in thinking, brain-based strategies they can use immediately, and a clear idea of what comes next.
If your audience is ready for something that sticks, let’s talk.
Create a Custom Experience For Your Team Or Event
If you want a subject matter expert who delivers more than inspiration and then disappears into the hotel elevator… keep reading.
My specialty is designing interactive, in-depth experiences that go beyond the main stage. From immersive workshops to breakout sessions and full-day programs, I’ll help your audience shift their thinking and apply what they’ve learned before they’ve left the room.
Every event and organization is different, which is why I collaborate closely with you to build something that fits your goals… not a recycled deck with your logo dropped in.
And if I’m not the right fit? I’ll tell you upfront. Your event’s success matters more than the booking.
The Mindset Advantage
The Mindset Advantage: How Better Thinking Drives Better Results
We all have incredible potential—but the difference between stuck and sustainable progress often comes down to how we think, especially under pressure.
With constant change and growing demands, motivation alone isn’t enough. This program goes deeper into the thoughts, patterns, and internal filters that shape your performance, confidence, and clarity.
Understanding what’s happening in your brain helps you take smarter action, even when life (or business) gets messy.
What You’ll Gain:
Clarity Around Mental Blind Spots
Recognize the internal filters that shape what you notice, what you focus on, and what you believe is possible, and learn how to shift them to see new options faster.
A Reset for How You Talk to Yourself
Learn how to catch the unhelpful inner commentary that chips away at your confidence, and how to replace it with something that helps you move forward.
Focus and Follow-Through
Learn how your brain directs attention, why distractions are so hard to ignore, and what helps you stay focused long enough to get things done.
Resilience Under Pressure
Understand how your brain responds under pressure and how to reset in the moment so you can lead, adapt, and respond with clarity instead of chaos.
Recognize What’s Keeping You Stuck
Identify the automatic habits and reactions that keep pulling you back into familiar territory, even when you know something needs to change.
Putting It All to Work:
A Fresh Perspective on Familiar Challenges
Look at a current challenge through a different lens and identify an assumption or habit that could be influencing your next move.
Momentum That Sticks
Build on those insights to make steady progress toward your goals, even when priorities shift or things don’t go according to plan.
Drawing from the neuroscience and real-life experiences in my book, Just Another Leap, this program connects how your brain works with the decisions you make and the results you get.
Because the most powerful thing you can change… is how you think.
Strategic Networking
“I’ve often said that Joyce Layman is the greatest networker in the world. Meet her and you’ll immediately understand why.” ~Bob Burg, co-author of The Go-Giver and author of Endless Referrals
The Networking Shift: Mastering the art of strategic connecting for professional results
What if the biggest networking mistakes happen before you ever meet anyone?
Before you shake a hand, send a LinkedIn invitation, or walk into an event, people are already forming impressions of you. Your reputation, online presence, and the way you show up can influence which doors open and which opportunities pass you by.
And with all the time spent attending events, posting on social media, and collecting connections, you’d think more of those efforts would turn into relationships and opportunities worth having.
There’s a reason some people seem to be in the right place at the right time. They know how to recognize opportunities, build relationships, and connect the dots between people who could benefit from knowing each other.
What You’ll Gain:
Opportunities Hiding in Plain Sight
Learn how to recognize connecting opportunities in everyday conversations, online interactions, and situations you’d normally overlook.
Avoid the Networking Traps
Identify common mistakes that can undermine a connection before you’ve even introduced yourself, and learn how to make a better first impression.
Position Yourself to Be Remembered
Understand how your reputation and personal brand influence the people you attract, the relationships you build, and the opportunities that come your way.
Make Technology Work for Your Relationships
Get practical ways to use LinkedIn and other digital tools to stay connected, strengthen relationships, and keep valuable contacts from disappearing into your contact list.
Become a Better Connector
Learn how to connect people, ideas, and opportunities in ways that make you a valuable resource to others.
Putting It All to Work
Connections That Go Somewhere
Build relationships that lead to referrals, introductions, collaboration, and new opportunities.
A Network That Works for You
Create a more intentional approach to connecting that supports your professional goals without turning networking into another full-time job.
Based on the strategies and insights in Your Connecting Advantage: How to Turn Life into One Big Connecting Opportunity, this program helps attendees get more from the relationships they’re already building and recognize opportunities they might otherwise miss.
Leveraging LinkedIn
Leveraging LinkedIn: What Works, What Doesn’t, and Why It Matters More Than Ever
Having a LinkedIn profile and knowing how to use it are two very different things.
You might have hundreds (or thousands) of connections, a polished headshot, and a profile you haven’t touched since your last job change. Meanwhile, potential clients, employers, and business connections are looking you up, and what they find could influence whether they take the next step.
LinkedIn can be a powerful tool for building your professional reputation, getting noticed, and opening doors. But with so many people competing for attention, how do you make sure you’re spending your time on the things that get results?
What You’ll Discover:
Profile Optimization
Learn the must-haves for a LinkedIn profile that goes beyond the platform’s All-Star checklist and gives visitors a reason to keep reading.
Strategic Connections
Learn how to research the people and organizations you want to know, identify potential opportunities, and make introductions that have a purpose.
Attracting the Right Professionals
Discover how to position your profile and activity so the people you want to reach have a better chance of finding you.
Effective Messaging
Learn how to write connection requests, personal messages, and content that get attention without sounding like another copy-and-paste sales pitch.
Putting It All to Work
Make the Most of Your Time
Get practical ways to use LinkedIn in just a few minutes a day, without adding another full-time job to your calendar.
Understand Your SSI Score
Learn what LinkedIn’s Social Selling Index measures, how to improve it, and why it’s useful even if you’re not in sales.
Drawing on 18 years of social media experience and insights from Your Connecting Advantage, this program gives attendees a practical approach to making LinkedIn work harder for their professional goals.
Personal Branding
Make a Name for Yourself: How to Build Your Influence, Impact and Personal Brand
People are forming opinions about you long before you walk into the room. Are you giving them the right impression?
Think about the last time you looked someone up on LinkedIn, checked their website, or scrolled through their social media before deciding whether to reach out. Other people are doing the same thing with you.
Whether you’re building a business, advancing your career, or leading a team, your personal brand influences how people perceive your expertise, credibility, and the value you bring to the table.
The question is, are you shaping that impression or leaving it to chance?
What You’ll Gain:
Know What Your Brand Is Saying About You
Understand how your online presence, reputation, and everyday interactions influence what people think of you, including the impressions you may be creating without realizing it.
Stand Out for the Right Reasons
Identify what makes your experience, expertise, and perspective valuable, and learn how to communicate it so the right people notice and remember you.
Make Social Media Work for Your Brand
Learn how to use platforms like LinkedIn to strengthen your professional presence, showcase your expertise, and create opportunities without feeling like you have to post every day.
Take Charge of Your Reputation
Discover practical ways to monitor your online presence, manage what people find when they search for you, and keep your professional image aligned with where you want to go.
Become Your Own CMO
Think strategically about your personal brand, from how you position yourself to the messages you share and the reputation you’re building over time.
Putting It All to Work
Build Influence That Opens Doors
Strengthen your visibility and credibility so you’re better positioned for introductions, career opportunities, new clients, and professional growth.
A Brand That Grows With You
Learn how to keep your personal brand relevant as your career, business, and goals evolve, without losing the personality and perspective that make you recognizable.
Your personal brand is already making an impression. Make sure it’s the one you want people to remember.
Drawing on insights from Your Connecting Advantage and 18 years of hands-on social media experience, this program brings real-world perspective to building a personal brand that works for you.
Our attendees were from around the globe, representing many different sub-industries, and some were direct competitors. Joyce needed to deliver a message that would resonate with everyone. She hit a home run- you can’t ask for more than that!
Extend the Experience
The energy from a great event has a short half-life. These add-ons keep the momentum going and turn insights into something your audience actually does with. Pricing is flexible based on group size — we’ll build the right combination for your event.
Your Connecting Advantage Book
Authentic connection happens by design.
Give your audience a way to keep building on what they’ve learned long after the session ends. This book is packed with practical strategies to grow their personal brand, spot opportunities, and turn everyday interactions into valuable relationships. And it’s compact enough to make it home in their bag instead of getting left on a chair.
Just Another Leap Book
What if the stuck points weren’t the problem — but the portal? This book helps attendees take the mindset-to-action insights from the session and apply them where it actually counts: real life. Brain-based tools, real stories, practical steps, and just enough edge to be memorable. Note: This book uses conversational language, including the occasional swear word. Session content is always customized for your audience.
ABW Study Club
Great events create a spark. But without follow-up, old habits show back up Monday morning like they never left.
This ongoing study club keeps the momentum alive because when you change what people believe is possible, you change what’s actually possible. Self-paced videos, audios, and exercises grounded in brain science, plus optional Zoom sessions led by Joyce.
Done-for-You LinkedIn Profile
An optimized LinkedIn profile opens doors, but updating it often drops to the bottom of the to-do list. Meanwhile, potential opportunities are passing you by.
This done-for-you service handles the writing, the banner, and the refinements, using the keywords your clients, collaborators, and resource partners are already searching for.
Ideal For
- Professional associations
- Corporate staff
- Sales teams
- Professional service providers
- Business groups
Experience In
- Outside sales
- Relationship management
- Personal branding
- Project management
- Business growth
Expert On
- Performance Mindset
- Social Selling
- Personal branding
- Networking
- Business Development
Joyce’s enthusiasm and unbound energy made our LinkedIn training more effective than I had thought it would be. Our accountants and professionals came to the three-part training session with different levels of experience using the LinkedIn platform. Joyce created a safe environment for learning where everyone was encouraged to participate and to learn. She took a potentially overwhelming platform and put it into bite-sized pieces that allowed our staff and shareholders to enjoy using LinkedIn, rather than dreading it. And we’re going to have her back for more training.
“The right mindset sparks connection, and connection drives action. When people shift how they think, they open doors they never knew existed.”
Before launching my business in 2008, I had built a solid career in sales and project management. I understood the pressure of results — but I hated networking. As a wallflower in the world of business connections, I knew relationships mattered, but I had to learn the hard way how to build them strategically.
Mindset has been at the core of my work from the beginning. It’s the thread that connects how we lead, communicate, and take action — especially when things get uncomfortable. In 2014 I expanded my work to include strategic networking, personal branding, and LinkedIn, adding tactical tools to help professionals grow their visibility and influence. The strategies only work if your mindset does.
That belief led me to the TEDx stage and eventually to writing Just Another Leap and Your Connecting Advantage (originally published in 2014–2015 and completely revised and expanded in 2025).
Whether I’m leading a breakout session, delivering a full-day workshop, or working one-on-one, I blend story-driven insights with simple, science-backed tools that help professionals rethink how they show up, connect, and perform.
Your audience won’t just leave inspired. They’ll leave equipped.
When asked, audience members had this to say…
“If you’re trying to create growth in business, you need to hear Joyce speak!!”
“It’s like having Pandora’s Box opened about connection.”
“Easy things to do to trigger success.”
“Joyce gave me practical tips and tools I could put to immediate use!
Ready to create an event your attendees will remember?
I know what planners need: a speaker who connects, delivers actionable takeaways, and leaves your audience wanting more. My goal is to make your job easier and your event a success from start to finish.
Let’s get started.
Joyce was great at helping us kick off another year in real estate. She is very passionate at what she does and genuinely cares about helping us understand how to change our results! So happy I discovered her…another great person in my life!
Don’t miss out on key insights about business, networking in the digital age, leveraging social media to boost your brand, and transforming your mindset.