Ready to Shift How You Grow?
It’s time to stop spinning your wheels, chasing algorithms, and start building connections that matter.
You’ve been working hard, but the results aren’t showing up the way you want. Maybe you’ve tried every guru’s “proven” strategy or spent more hours than you care to admit at networking events… or on the latest social media trend, but nothing’s sticking.
Whether you’re a solopreneur struggling to stand out online (or a business leader aiming to hit bolder goals), you’re in the right place. It’s no secret that marketing, sales, and social media can feel like an uphill battle. But what if I told you that the solution isn’t doing more of the same?
The key is thinking differently.
It starts with how you think…and builds on how you connect.
I get it because I’ve been there. I’ve faced the frustration of pouring time and energy into a business that wasn’t delivering the return I needed. I’ve experienced the burnout that comes from trying to do all the things.
But here’s the good news: there’s a smarter, more sustainable way to grow your business.
Let’s Build Smarter, Not Harder
I’m Joyce Layman, a visibility strategist, business coach, author, and TEDx speaker with over 25 years of business experience. I specialize in helping people like you leverage strategic relationships, collaborate with purpose, and grow your business—without sacrificing your sanity.
Visibility is Key—
✏️Your business can’t grow if people don’t know you exist. I’ll help make sure they do with proven repeatable strategies.
Relationships Matter—
✏️It’s not about chasing likes or followers, but about building genuine, strategic collaborations that lead to growth.
No More Burnout—
✏️The old hustle mindset? It’s time to ditch it. You’ll learn how to grow your business without wasting time or losing your sanity.
I've Been There—
✏️I’ve been there—From solopreneurs to CEOs, I’ve helped clients tap into their potential and scale their business to make an impact.
I Take a Different Approach Than Most Coaches
No. 1
Without a solid foundation, your business is like a house built on sand—unstable and unsustainable. The overwhelm of information makes you wonder, “What should I do next?” Growing your business is really hard if no one knows you exist. I help clients take all the ideas swirling in their heads and turn them into a clear, actionable business growth strategy that gets them noticed. I’ve seen what works and what doesn’t—and why it matters more than ever..
No. 2
I don’t believe in offering cookie-cutter solutions. Whether you’re a solopreneur growing your business or a company looking for a keynote or training, my approach is designed to meet real-world challenges. With a background in performance mindset and strategic networking, I’ve helped clients break through barriers and build meaningful connections. My two books focus on mindset shifts and building strategic relationships to take you to your next level…faster.
No. 3
Have you felt a shift lately? It feels like the online landscape for coaches, course creators, and business owners is constantly changing. What worked three years ago isn’t working now, and what’s working today won’t work a year from now. I designed programs to meet my clients where they are in their business and budget because I’ve been burned by gurus who overpromised and underdelivered.
I wasn’t always confident in my ability to lead. There was a time when I physically shook if you put a microphone in my hand. But over the years, I’ve built my confidence and developed strategies that have taken me from wallflower to keynote speaker. I’ve made my share of mistakes—like investing $23K in 2008 for the wrong reasons to launch my business—and I’ve learned how to pivot strategically when things didn’t go as planned.
Now, I combine my experience with the latest tools, including AI and tech solutions, to help my clients simplify their visibility efforts and grow their businesses with less stress. And while my methodology can push people outside their comfort zones, I have the mindset tools and support to help you take those leaps with confidence.
Here’s How It Works:
For solopreneurs…
It’s not enough to be seen—you need to be known if you want to grow. I show you how to build the authority and relationships that lead to easier sales, without relying solely on social media.
Step 1: The process starts with a review of your current visibility approach so we can pinpoint the gaps and what needs to be done to make the biggest impact.
Step 2: The next step is creating a strategy to build a brand that sells. I’ll guide you through defining your niche, identifying your ideal client, and crafting a message that resonates—positioning you as the go-to expert.
Step 3: Then, it’s time to refine your offers to ensure they’re irresistible to your audience. Using my unique offer roadmap, you’ll structure offers that boost revenue and attract a wider audience. You’ll also learn how to leverage collaborations and other organic strategies to grow your visibility without depending on social media.
Step 4: Throughout, I’ll show you how to simplify your systems to save time and money. This will let you focus on what matters—bringing in clients and growing your business without feeling overwhelmed.
With ongoing support, you’ll have the tools and guidance to implement your plan, but it’s up to you to show up and put in the work.
For organizations…
I help teams shift their mindset, create strategic connections, and build personal brands that resonate in today’s competitive market.
Things You May Not Know…
SOME OF MY BACKSTORY
Favorite Motto?
“Say yes, and you’ll figure it out afterward” is a quote from Tina Fey and a motto I’ve lived by since 2007. Saying yes and figuring the rest out has opened doors I never imagined possible.
Holy Sh!t Moment?
I was speaking at TEDxKC on the topic of comfort zones. About three minutes in, the previous speaker’s video started playing for no reason. Because I had a slide on the screen, the audience could only hear the voice, and I got a huge laugh by saying, “And then God chimed in.”
Personality Type?
Human Design says I’m a Projector.
My DiSC® Style: i.
The Color Code says my driver is Yellow or Fun – shocking ;).
Meyers Briggs is ESFJ-A
Favorite Song?
Amos Lee’s ‘Windows Are Rolled Down’ live at Red Rocks, with the Colorado Symphony and Heart performing Stairway to Heaven live at the Kennedy Center Honors.
Odd Skill?
Mark will tell you that I can go just about anywhere and come home with a plant. #plantnerd
Go-to Drink?
Morning iced latte with a splash of vanilla and, at the end of the day – a glass of Malbec.
Greatest Thrill?
Pushing my Mustang GT to its limits on a road course with twists and turns. The adrenaline rush is incredible!
Mission In Life?
To be remembered for making a difference.
Looking for More?
