Live and Virtual Programs

Content-Rich. Motivational. Action-Packed.

National speaker, TEDx presenter, author and coach are a few words to describe me. At my core, I’m a connector. A connector of people to new ideas and to each other. As a former wallflower in the world of business networking, I know firsthand what it takes to overcome the greatest obstacle you’ll face – the four inches between your ears. Success starts with how you think and builds on how you connect.

In each program, I combine storytelling, humor, and interactivity with compelling data about the “Why?” behind our thoughts and actions, helping your audience understand their brand, their business, their clients, and themselves more clearly. No matter which topic you choose, attendees will expand their mindset to challenge assumptions. They will receive battle-tested strategies and actionable tactics for themselves and their teams along with a clear idea of what’s next and how to get there. 

If your attendees are craving something fresh, authentic, and genuine, we should talk. 

Looking for a subject matter expert who provides a new filter for information and connections? I’ve got you covered. If your attendees want a deeper dive, my most-requested topics are available as live or virtual breakout sessions, webinars, 1/2-day private workshops, and full-day intensives. All are experiential, motivational, and action-packed.  Which one is best for your organization or event?

Performance Mindset

The Potential Difference: Unleashing creativity, accountability and the power of mindset

We all have incredible potential to achieve our goals, but the difference between good and great is directly related to HOW you think. With all of the changes happening on a daily basis, it takes more than motivation to overcome the internal hard-wiring our ancestors relied on to keep them safe (and stuck). 

This highly interactive program isn’t about soft and fluffy affirmations. It’s about instead helping you understand how your thoughts, attitudes, and beliefs impact your actions and outcomes. 

You will learn: 

  • How blind spots and negativity bias determines what you perceive
  • The power of self-talk and beliefs on your daily actions
  • The subconscious mind’s natural response to change and how to push through the comfort zones that limit you
  • How to ‘coach’ yourself and those around you through difficult times

More than a mindset shift, you’ll learn practical tactics to achieve higher levels of performance in all aspects of your life and help your company discover new opportunities for success.

Strategic Networking

I’ve often said that Joyce Layman is the greatest networker in the world. Meet her and you’ll immediately understand why.” ~Bob Burg, co-author of The Go-Giver and author of Endless Referrals 

The Networking Shift: Mastering the art of strategic connecting for professional results

With the shift to remote working that just happened, you’re missing vital opportunities if you think networking only happens at networking events. This interactive VIRTUAL session goes beyond ‘networking 101’ to show you how to avoid the most common networking mistakes—even the ones that happen before you ever go to an event. You’ll learn how to position yourself and/or your business so that you’re connecting with intention and influence along with discovering the latest technology hacks to help you maintain relationships in the digital age. When you put these easy-to-master tactics in place, you’ll become an invaluable asset to everyone around you. The result is leveraging the power of your network to increase your business ROI.

Personal Branding

Make a Name for Yourself: How to build your influence, impact and personal brand

In today’s digital world, people often begin their search for you before they even meet you. No matter your role, your online reputation matters now more than ever. Research studies consistently reveal that people prefer to do business with, hire, buy from and work with people they like. This session will show you how to become your own Chief Marketing Officer and build a powerful personal brand from the ground up. In this interactive session, you will learn why your online reputation matters, how to leverage social media to build a powerful personal brand, and how to monitor that brand and reputation once you’ve established them. You’ll walk away with must-use tactics for brand-building best practices in the connection economy. 

Leveraging LinkedIn

Leveraging LinkedIn: What works, what doesn’t and why it matters more than ever

Today, most business professionals have a LinkedIn profile, but LinkedIn’s own statistics show 50% of them use it effectively, if at all. But as the 12th most searched website on the internet, LinkedIn is a valuable career and sales tool. 

You owe it to your personal (and professional) brand online to make sure your LinkedIn profile is seen a crowded virtual world – especially because potential clients, connections and employers are going to be looking at it whether you want them to or not. 

Through real-world stories combined with practical strategies, you will learn:

  • Your LinkedIn profile’s “must-haves” to exceed what LinkedIn considers ‘All-Star’ 
  • How to research and make the right connections on the platform
  • How to leverage LinkedIn to attract other professionals for connection opportunities
  • Messaging strategies to stand out from your counterparts and competition

You will also gain tactics to maximize what you get from the platform in just minutes a day and increase your SSI score – an important asset, even if you aren’t in sales.

Business Development / Social Selling

Opportunity Master Class: Accelerating sales through social selling 

In today’s digital world, it’s not about your products and services or how you’re better than the previous 10 companies that your prospect talked to because everyone says they are the best. Working virtually has changed EVERYTHING. Research shows 67% of the buyer’s journey is now done digitally and 78% of business developers who use social selling tactics are outselling their peers who are not.  If you want to keep up with the ever-changing landscape of modern-day sales, then you need to rethink how you are using social media as part of your business development strategy. This program is designed to get attendees to think differently about the sales process. You’ll learn how to differentiate yourself from your competition online and use social proof to create and cultivate connections. The result is generating business faster through trusted relationships.

Ideal For

  • Professional associations
  • Corporate staff
  • Sales teams
  • Professional service providers
  • Business groups

Experience In

  • Outside sales
  • Relationship management
  • Personal branding
  • Project management
  • Business growth


Expert On

  • Performance Mindset
  • Social Selling
  • Personal branding
  • Networking
  • Business Development

“If you’re trying to create growth in business, you need to hear Joyce speak!!”

“It’s like having Pandora’s Box opened about connection.”

“Easy things to do to trigger success.”

When I started in business, I learned by making mistakes—some very expensive and some that led to impactful discoveries.  Through trial and error, I found my way forward, eventually adding The Pacific Institute’s training about the cognitive science behind the business mindset, and earning a spot as a TEDx speaker to share a snippet of my journey.  As a thought leader, author and consultant, I’ve shared wisdom and insights with thousands of people across the country for the last 10 years at events of all sizes in a myriad of industries. 

Are you looking for a customized package that combines a keynote with a private session for the leadership team?  Or breakout sessions including book copies?  I work directly with each of my clients to design the solutions that work best for them. Most importantly, if I don’t believe I’m the right fit for you, I’ll tell you. Because I never want to disappoint a client.

Contact me today for a free consultation and we’ll talk about how to work together to make your event a success!

Joyce was great at helping us kick off another year in real estate. She is very passionate at what she does and genuinely cares about helping us understand how to change our results! So happy I discovered her…another great person in my life!

Debbie Davis

Broker/President , Prudential First REALTORS

Joyce was not only engaging and inspirational but she also had us up, moving and interacting. She was terrific – and one of the reasons our conference was such a success.

Brenda Hicks

Event Chair - KASFAA Conference

Don’t miss out on key insights about business, networking in the digital age, leveraging social media to boost your brand, and transforming your mindset.


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turn your relationships into opportunities?

In today's social selling landscape you need to know how to find new opportunities, build new connections and leverage your existing relationships into profitable referral partnerships. Contact me to find out how.