Fix What’s Not Working
If You’re Doing All The Things and Still Not Getting Enough Leads or Sales—
That’s like sprinting on a treadmill and wondering why the scenery never changes.
Somewhere along the way, business advice got weird. Post more. Be everywhere. Launch louder. Buy the course. Fix the funnel. Repeat until exhausted. Meanwhile, the stuff that makes people actually buy, your message, your positioning, and whether anyone understands why they should choose you, gets buried under a pile of “visibility hacks.”
So your offers sit there collecting dust. Your content gets polite likes and zero movement. And that “proven system” you bought? It fits about as well as jeans from 2009.
Effort isn’t the issue. Bad strategy in good packaging usually is.
What grows a business is a lot less sexy than the internet makes it look:
✔️ A message people understand the first time, so your content stops collecting dust.
✔️ A list-building system you can stick with without wanting to throw your laptop.
✔️ Visibility that attracts the right people without dancing for the algorithm.
✔️ A strategy built for the way your brain works, so consistency stops feeling like punishment.
That’s what I help you build.
No hype. No trend-chasing. No “six figures by next week” nonsense. Just sharper messaging, smarter systems, and a plan you can actually follow without needing a recovery nap.
So instead of guessing, overthinking, and buying another course you’ll half-finish, you’ll know what to do, why you’re doing it, and what comes next.
You might be wondering what makes me different from other business coaches. Fair question. To borrow from Liam Neeson’s words in Taken, “I have a particular set of skills.”
After making a $23,000 mistake early in my business, one that still stings to this day, I learned fast that building for the wrong reasons gets expensive. Since 2008, building my business has required me to learn a lot of everything: brand strategy, website strategy, offer creation, lead magnets, micro-offers, email marketing, list-building, funnels, tech systems, tagging, automation, course creation, podcasting, YouTube, speaking, workshop development, AI tools, content strategy, keyword research, collaboration strategy, and figuring out which platforms are worth your time and which are just shiny objects in better lighting.
I’ve built websites from scratch, written two books, launched offers, created courses, tested platforms, hired freelancers, fired freelancers, and learned how to spot the leaks, cut the waste, and tighten the strategy before small problems turn expensive.
Which, now that I’m saying it out loud, explains the caffeine habit.
Working with Joyce is absolutely the best business investment I have ever made (and I’ve invested with many different providers). She helped me increase my email list by 25% in one week so I have potential clients to talk to. Not only does she show me exactly what to do during our Zoom sessions, I can reach out at any time via Slack. She has an answer or a resource already created for any question I have. Joyce even saved the day when I had a Kajabi issue while out of town and couldn’t reach my VA. All of this shows she cares not only about my business but also about me.
Build It Right This Time
If you made it through my Liam Neeson “particular set of skills” section, this is where all of it comes into play. The messaging, offers, website, email marketing, funnels, tech, launches, AI, visibility, and the behind-the-scenes strategy that keeps a business from turning into an expensive guessing game.
This is for the business owner who’s tired of buying another course, hiring another expert, or duct-taping one more strategy onto a business that still doesn’t feel right. Maybe the website looks good but doesn’t convert. The offer exists but isn’t selling. The tech is patched together and one wrong click feels like it could take the whole thing down.
That’s where this work is different.
This is done-with-you coaching. Not “here’s your homework, good luck.” Or “let’s circle back next month” and have the same conversation. I’m in the weeds with you making decisions, fixing what’s slowing you down, and building in the right order so you stop paying for the same problem… twice.
How This Works
Bi-Weekly Private Strategy Sessions
These are not catch-up calls or “so how are you feeling about your business” chats. We make decisions, prioritize what actually moves the needle, and map your next moves so you leave every session knowing exactly what to do and why.
Ongoing Slack Access
Support while you’re implementing, not three weeks later when the moment has passed. Ask questions, get direction, course-correct before small issues turn into expensive ones.
Strategy + Execution Support
Website and landing pages, offers, email sequences, launches, LinkedIn visibility, SEO, tech stack decisions — plus the “why the hell isn’t this working” moments that slow everything down. We cover it.
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Mindset When It Matters
This is the business therapist layer — and no, that’s not therapy or pep talks. It’s removing the mental friction that shows up when decisions get heavier, visibility increases, or hesitation starts making your choices for you.
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What Changes In the First 90 Days
And What Finally Stops
Nearly every client arrives after wasting money building the wrong things in the wrong order.
Within the first 90 days — assuming you show up and do the work — here’s what shifts:
- A message your potential clients understand the first time they read it
- Offers positioned correctly before you spend a dime promoting them
- A visibility strategy bringing new leads in consistently… not in bursts followed by crickets
- An email list that starts growing, often within the first 30 days
- Systems that support your business instead of holding it hostage
- An end to rebuilding, second-guessing, and duct-taping strategies together with hope and caffeine
This isn’t about doing more (because that’s exhausting). It’s doing the right things in the right order so your business stops being a very expensive hobby.
WE MIGHT BE A FIT IF…
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You’re done chasing likes, trends, and algorithm scraps and ready to build something that grows your email list and sells your offers.
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You want honest strategy, not sugar-coated advice or another coach telling you to “just be consistent.”
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You’re ready for a plan built around your business, your strengths, and the way your brain works, not someone else’s template.
THIS WON’T WORK IF…
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You want quick wins without doing the actual work.
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You’re collecting strategies like Stanley cups and still not using the ones you already bought.
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You refuse to build an email list. Social media is rented land. Period.
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You’re unwilling to have real conversations. Clients still come from connection, not just content.
What This Requires
This is a hands-on working relationship built around real decisions and real progress. It works best for business owners who are ready to show up, follow through, and act on clear direction — not collect more ideas to think about later while nothing changes.
Before we dive in, we start with a free fit conversation. Short, focused, and honest for both of us.
This is not a “pick your brain” call disguised as a sales call disguised as a coaching session. I won’t be handing you a free strategy or fixing things on the spot. The goal is simple: figure out what you’re working toward, where you keep getting stuck, and whether the way I work is the right fit for what you need next.
If you’re looking for templates, shortcuts, or someone to just do it for you… this isn’t it. No hard feelings. Truly.
Investment
✔ $1,500 per month
✔ 3-month minimum commitment
✔ Limited spots — and yes, that’s real, not a countdown timer trick
If you’re ready to stop guessing, stop rebuilding, and start making moves that compound, let’s talk.
I needed step-by-step instructions on what to do each week. In 30 days, I already feel like I am moving in the right direction for a meaningful business that can impact many!
If you’re done paying for mistakes you don’t need to make, this is where it stops.
