Do you ever feel like you’re spinning your wheels when it comes to marketing your coaching or consulting business online? You’re putting in the time and effort, but you’re just not attracting your ideal clients or growing your list as quickly as you’d like. If that sounds familiar, it’s time to use lead magnets.
Lead magnets are simply free gifts (also called freebies) that you offer prospective clients in exchange for their email addresses or other contact information. By offering a lead magnet, you can entice potential clients to sign up for your email list, which gives you the opportunity to continue marketing to them until they’re ready to buy. Plus, if you create a high-quality lead magnet that genuinely helps your target audience, they’ll begin to see you as a trusted authority figure—which is exactly who they want to work with!
Creating a successful lead magnet doesn’t have to be complicated or time-consuming. In this blog post, we’ll show you how to create a lead magnet that will attract your ideal clients and help grow your business.
Part 1: Figure out what your ideal client needs
The first step in creating an irresistible lead magnet is to think about what your ideal client needs. What pain points are they facing? What information would be most helpful to them? Your goal is to create something that will speak directly to their needs and provide them with value.
To get clarity on your ideal client’s needs, start by doing market research. Join relevant online communities and forums, participate in social media groups, and talk to people in your target market to get an idea of the challenges they’re facing. Once you have a good understanding of their needs, you can start brainstorming ideas for your lead magnet.
Part 2: Create an attention-grabbing headline
Once you know what kind of lead magnet will appeal to your target audience, it’s time to start creating it! But before you even start putting together the content, you need to come up with an attention-grabbing headline. This is what’s going to make people want to click on your offer in the first place, so it’s worth taking the time to craft a headline that’s impossible to resist.
Your headline should be clear and concise—it should tell people exactly what they’re going to get by signing up for your lead magnet. For example, if you’re a nutritionist offering a healthy recipe e-book, a good headline might be “Download our free e-book of healthy recipes today!” Keep in mind that people are inundated with offers and headlines all day long, so make yours stand out from the rest by being specific and offering value up front.
Part 3: Promote your lead magnet
Now that you’ve created an epic lead magnet, it’s time to start promoting it! There are a few different ways you can do this:
Add a signup form on your website: Make it easy for visitors to sign up for your lead magnet by adding a signup form on key pages of your website (like the home page and blog). You can also add signup forms within relevant blog posts and articles.
Create dedicated landing pages: Landing pages are standalone pages whose sole purpose is conversion—meaning they’re designed specifically to get people to sign up for your offer. Creating dedicated landing pages can be very effective because they allow you to drive targeted traffic directly to the signup form from other marketing efforts including ads when you are ready to invest a little more in building your lead list.
Use email marketing: Don’t forget about email marketing! This is one of the best ways to promote your lead magnet because you already have a list of people who have given you permission to contact them (unlike social media followers). So make sure all of your email subscribers know about your new offer—you could even send out a dedicated email campaign featuring nothing but information about the lead Magnet and how it can help them solve their problem.
Promote in social media posts: Social media posts are an easy way to promote your lead magnet. You have a couple of options to do this. the first is to take some snippets of content from your lead magnet to use in the post itself as well as the CTA (call to action). The platform and method you use will determine which CTA to use. If you’re doing a reel, idea pin or video short then say “click the link in the bio” to get [name of your lead magnet]. You can also say “comment below to get the [name of your lead magnet.”
Lead magnets are an essential tool for any coach or consultant looking to attract more clients online. By offering potential clients a free gift in exchange for their email address or other contact information, you can quickly grow your list while simultaneously positioning yourself as an authority figure in their eyes.
And best of all, creating a high-quality lead magnet doesn’t have to require hours upon hours of work—if you know what pain points your target audience is facing and craft an attention-grabbing headline, you’re well on your way!
Want to take the fast path to create your lead magnet? Grab my Lead Magnet Quick Start Guide and Canva Template.