Meet Joyce
It’s time to stop doing more of the same—
shift your mindset and focus on strategies that turn effort into progress.
You’ve been working hard, but the results aren’t showing up the way you expected. Maybe you’ve tried every guru’s “proven” strategy, spent more hours than you care to admit networking, or chased the latest social media trend—yet nothing is translating into real progress.
If you’re leading a team, you may see it there too: people are putting in the effort, but the outcomes aren’t matching it.
Whether you’re a solopreneur trying to stand out or a business leader aiming for bigger goals, this is a familiar place to land. Growth—personal or professional—can feel like an uphill climb.
But what if I told you that the solution isn’t doing more of the same?
The key is thinking differently.
It starts with how you think…and builds on how you connect.
I get it because I’ve lived it—pouring time and energy into strategies that didn’t deliver, and feeling the burnout that comes from trying to do it all.
Here’s the good news: once you shift your mindset and pair it with the right strategies, growth gets a whole lot simpler—and a whole lot more sustainable.
Build Smarter, Not Harder
I’m Joyce Layman—author of Just Another Leap and Your Connecting Advantage, business coach, and TEDx speaker with 25+ years of experience. I help individuals and teams shift their mindset, leverage relationships that matter, and grow with clarity—without burning out in the process.
Visibility is Key—
✏️Your brand (or business) can’t grow if people don’t know you exist. I’ll help make sure they do with proven repeatable strategies.
Relationships Matter—
✏️It’s not about chasing likes or followers, but about building genuine, strategic collaborations that lead to growth.
No More Burnout—
✏️The old hustle mindset? It’s time to ditch it. You’ll learn how to grow your business without wasting time or losing your sanity.
I've Been There—
✏️I’ve been there—From solopreneurs to CEOs, I’ve helped clients tap into their potential and scale their business to make an impact.
I Take a Different Approach Than Most Coaches
No. 1
Without a solid foundation, your goals—whether personal, professional, or organizational—are like a house built on sand: unstable and unsustainable. The overwhelm of information makes you wonder, “What should I do next?” Reaching the next level is really hard if no one knows who you are or what you do.
I help clients—individuals and teams alike—take all the ideas swirling in their heads and turn them into a clear, actionable strategy that gets them noticed and moving forward. I’ve seen what works and what doesn’t—and why it matters more than ever.
No. 2
I don’t believe in cookie-cutter solutions. Whether you’re an individual working toward bold goals or an association seeking a breakout session or training, my approach is built for real-world challenges. With a background in performance mindset—brain science in Layman’s terms—and a track record in networking and visibility, I’ve helped people push past barriers and create connections that last.
My two books—Just Another Leap and Your Connecting Advantage—focus on shifting how you think and how you connect, giving you the tools to reach your next level…faster.
No. 3
Have you felt a shift lately? The landscape—whether online or in your industry—is constantly changing. What worked three years ago isn’t working now, and what works today may not hold up a year from now. That’s why I design programs and talks to meet people where they are—whether it’s an individual building a business or a company navigating change.
I’ve been burned by overhyped “solutions” that overpromised and underdelivered. My approach is built on clarity, strategy, and connection—so you and your team have tools that last.
I wasn’t always confident in my ability to lead. There was a time when I physically shook if you put a microphone in my hand. But over the years, I’ve built my confidence and developed strategies that have taken me from wallflower to keynote speaker. I’ve made my share of mistakes—like investing $23K in 2008 for the wrong reasons to launch my business—and I’ve learned how to pivot strategically when things didn’t go as planned.
That evolution is exactly how my work looks today. Whether someone is building a business, leading a team, or rethinking their next chapter, the challenge is rarely effort. It’s clarity, positioning, and knowing what actually matters now. That’s where I come in—helping people translate insight into action without burning themselves out in the process.
Here’s How It Works:
For Solopreneurs…
Being visible isn’t enough. You need clarity people instantly understand. I help you sharpen your message, align your offers, and build visibility that actually leads somewhere—so growth feels intentional, not chaotic.
Step 1: Clarify your message so people immediately “get” what you do.
Step 2: Align and structure your offers so they’re easier to sell.
Step 3: Expand visibility through strategic connections and collaborations—without relying solely on social media.
Whether through self-guided tools, 1:1 support, or deeper strategy work, the goal is the same: momentum without burnout.
For Organizations…
I help teams and associations think differently about visibility, connection, and performance—so effort turns into traction.
• Shift mindset to spot opportunities instead of obstacles
• Strengthen relationships that drive collaboration and influence
• Elevate personal brands that reflect well on the organization
• Improve discoverability through smarter positioning and networks
Through breakout sessions, workshops, books, and follow-up tools, I help ideas stick long after the session ends.
Things You May Not Know
SOME OF MY BACKSTORY
Favorite Motto?
“Say yes, and you’ll figure it out afterward” is a quote from Tina Fey and a motto I’ve lived by since 2007. Saying yes and figuring the rest out has opened doors I never imagined possible.
Holy Sh!t Moment?
I was speaking at TEDxKC on the topic of comfort zones. About three minutes in, the previous speaker’s video started playing for no reason. Because I had a slide on the screen, the audience could only hear the voice, and I got a huge laugh by saying, “And then God chimed in.”
Personality Type?
Human Design says I’m a Projector.
My DiSC® Style: i.
The Color Code says my driver is Yellow or Fun – shocking ;).
Meyers-Briggs is ESFJ-A
Favorite Song?
Amos Lee’s ‘Windows Are Rolled Down’ live at Red Rocks, with the Colorado Symphony and Heart performing Stairway to Heaven live at the Kennedy Center Honors.
Odd Skill?
I can go just about anywhere and come home with a plant. #plantnerd
Go-to Drink?
Morning iced latte with a splash of vanilla and, at the end of the day – a glass of Malbec.
Greatest Thrill?
Pushing my Mustang GT to its limits on a road course with twists and turns. The adrenaline rush is incredible!
Mission In Life?
To be remembered for making a difference.
