Let me guess…
You tried AI. It didn’t work like you hoped.
Maybe you copied someone’s “viral prompt.” Or pasted your entire sales page into ChatGPT hoping it would rewrite it better. Or worse… you got output so stiff and robotic, it made you question your own voice.
And now? You’re thinking: Maybe AI just doesn’t work for me.
Here’s the real problem — it’s not the tool. It’s how you’re using it.
Let’s get brutally honest for a second.
Most entrepreneurs are using AI completely backwards. They:
- Use vague prompts with no context
- Copy/paste responses without customizing a word
- Push out content that sounds like AI wrote it — because it did
Then they wonder why it’s not saving them time or simplifying the work of the work.
But here’s what they’re missing:
AI isn’t a miracle worker. It’s a multiplier.
- If your strategy’s unclear?
- If your content is misaligned?
- If your offers aren’t converting?
AI will just help you do more of what isn’t working.
The opportunity right now isn’t in using AI faster.
It’s in using it smarter — with real context and strategy behind it.
And that gap? Is where you stand out.
Use AI to do what it does best — simplify, clarify, and amplify.
That’s what I teach inside my programs.
It’s what I do for my own business every week.
And it’s exactly how I’ve built a smarter, more scalable content and offer creation system — without getting sucked into the AI hype machine.
And Here’s How I Know It Works…
I use AI to create tools that support my students — from visibility prompts to lead magnet clarity.
But I also build custom GPTs for their business, so they can save time and still sound like themselves.
That’s what makes the difference.
Not just “using AI” — but making it work like an actual team member.
And if you’re wondering whether I just plug in a prompt and let the machine do the rest?
Not even close.
I used AI to expand a 110-page book into a 400-page manuscript. And I don’t mean it wrote the chapters for me. I spent 15 hours per chapter using AI to spark ideas, test angles, ask better questions, and challenge my own thinking.
That’s what AI is here for.
To accelerate your creativity — not replace it.
GEO: Why This Matters More Than Ever
What most entrepreneurs haven’t realized yet?
AI isn’t just a tool — it’s becoming the new search engine.
Enter GEO — Generative Engine Optimization.
This is a new approach to search optimization focused on optimizing content for AI-driven engines like Google AI Overviews, Perplexity AI, and ChatGPT.
Unlike traditional SEO (search engine optimization), which focuses on improving visibility in classic Google search results, GEO aims to make sure your content shows up inside AI-generated answers.
It prioritizes:
- Clarity
- Context
- Relevance
Because that’s what AI looks for when it’s pulling responses to real-time queries.
If your content isn’t optimized for GEO, you’re missing out on being seen by the exact people looking for what you do.
This shift isn’t coming. It’s already here.
Even Smart Entrepreneurs Are Still Fumbling
I ran a live session inside my Lead Magnet Lab — walking people through one of the easiest ways to create a lead magnet with AI.
These were brilliant entrepreneurs. People with real experience, programs, and value.
But watching them try to use ChatGPT?
It was like watching someone try to drive a Ferrari in first gear. They had power under the hood — but no process to make it work.
That’s the problem we’re solving today.
My 3-Part Filter for Using AI in a Strategic, Sustainable Way
(And what I wish more people understood before giving up on it altogether.)
But here’s the thing most entrepreneurs don’t realize:
You’re not just frustrated because AI didn’t work.
You’re wasting hours of time every week — either trying to figure it out, or avoiding it altogether.
Some people scroll Instagram saving “best prompts” without ever using them.
Others open ChatGPT… and stare at a blinking cursor, unsure what to type.
And many never even try — because they think AI is only for coders or tech wizards.
But you don’t need to master the tool.
You just need to know what to ask it — and why.
STEP 1: Ask Yourself, “What Could AI Help Me Streamline?”
Before you type anything into ChatGPT, pause.
Ask: Where am I wasting time or overthinking in my business?
It could be:
- Creating content
- Writing client onboarding emails
- Organizing lead magnet ideas
- Mapping a simple offer
- Reworking a sales page you keep putting off
Just like I used AI to take a 110-page manuscript and expand it into 400 — not by letting it write for me, but by asking better questions — you can use AI to spark new thinking, simplify your process, and get unstuck.
⚠️ Common mistake: Jumping into AI without knowing what problem you’re solving.
STEP 2: Start With What’s Slowing You Down
Don’t build anything. Just fix the friction.
For example, I noticed how frustrated people get trying to write their own social bios — especially when they’re building visibility.
So I created the Social Bio Wizard — a simple GPT that walks them through a few smart questions, then gives them a custom, scroll-stopping version they can tweak in minutes.
It’s not complex. It’s not overwhelming. It’s just useful.
🔴 Try it here… SOCIAL BIO GPT
Other ways you could use AI today:
✅ Save a set of prompt replies for questions that come up in your DMs
✅ Use ChatGPT to repurpose one blog post into a reel + email + carousel
✅ Brainstorm content ideas based on what your clients ask over and over
⚠️ Common mistake: Trying to use AI for everything at once instead of solving one block at a time.
STEP 3: Test and Tweak What You Already Know
I’m not telling you to build a custom GPT. That’s way too complicated if you’re just getting started.
But I am telling you to test something simple.
Like I did with the Visibility Breakthrough Bot — a basic GPT I created to help users brainstorm visibility moves when they’re feeling stuck.
I didn’t overthink it. I just built the simplest version.
And it worked: 165 people clicked through, and I could see how many were actively using it inside my GPT dashboard. That told me the idea had legs.
🔴 Want to test it? Go here →
VISIBILITY BREAKTHROUGH BOT
So what’s your version of that?
What prompt, idea, or friction point could you explore… without overcomplicating it?
⚠️ Common mistake: Giving up after one bad prompt instead of adjusting, iterating, or just asking a better question.
Looking to Spark Creativity & Save Time?
Inside the Visibility Builders Incubator, you don’t just “use AI” — you get access to custom GPTs that build on each other in a very specific order.
Each one is designed to help you:
✅ Get crystal-clear on your brand avatar (in ways you’ve never thought about before)
✅ Nail your messaging — from social posts to sales pages
✅ Create lead magnets, emails, and launch assets without hours of second-guessing
✅ Turn your big ideas into organized, visible, sellable offers
When you’re not stuck rewriting the same email, or staring at a blank landing page for 3 hours — you actually get time back to grow your audience and serve your clients.
This isn’t a tool dump. It’s a layered strategy that simplifies the work of the work — so you can finally get consistent, visible, and generate more leads without burning out on social.
Learn more here →
Because the truth is: AI doesn’t save time until you stop hoarding prompts and start asking better questions.
