As a coach, you know that crafting signature offers is key to standing out from the competition and generating more revenue. But with all the conflicting information from the online gurus it, what should those offers look like? How can you be sure that they’ll be successful? Read on to learn my Power of Three Formula to create your signature offer structure. This offer structure will help you attract more clients, increase your revenue, and set you apart from the competition.
Do you dream of creating a business that allows you to make your own hours, work with clients who are passionate about what you offer, and earn an income that makes your lifestyle possible? If so, then the key to success lies in crafting signature offers that meet the exact needs of your target market. In this video, we’ll take a look at How to Create a Winning Offer Structure for Your Coaching Business.
The show notes are below.
How a Signature Offer Structure Can Benefit Your Business
Creating a signature offering structure helps you attract more leads, establish yourself as an expert in your field, increase revenue, and make sure that you are working with clients who are truly ready for a big transformation.
It also creates an easy-to-follow path for potential customers so that they can quickly decide which of your offerings is the best fit for them. This makes it easier to close more sales and build long-term relationships with your clients, increasing their loyalty and trust in you over time.
By creating a signature offering structure with a Power of 3 Framework, you’ll be able to bring more leads into your business while nurturing existing ones simultaneously, ultimately helping you grow your business faster than ever!
As you read through this blog, remember where you are at in your business will shape your offer structure. No matter what, your offers always need to align with the 3 P’s – positioning, packaging and pricing!
Sparking Relationships With a Freebie Offer
The first offer every coach should have is a freebie. A freebie helps spark a relationship with potential clients so they’ll want to learn more about what you have to offer, especially if they are still in the problem aware stage. The freebie offer is an important part of your marketing funnel because it allows you to start building a relationship with prospective clients.
It’s typically an entry-level offer that you can give away for free in exchange for signing up for your email list or following you on social media. All too often, I see new coaches offering discovery calls as their freebies. Yes, you can provide value, but the odds of someone booking a call with you are slim, especially when they don’t know you and your social proof is limited.
IMPORTANT: Think of valuable information that gets them a quick win but does not require too much of their time.
The goal here is to spark interest and get people to learn more about what you have to offer. Your freebie could be anything from a simple PDF guide or cheat sheet, a video series that provides valuable information, a quick online course, or even a live webinar.
This freebie aims to show potential clients the value you can provide without having them make too big of an investment upfront. This will give them a taste of what it’s like working with you and show them why it’s worth investing in your services further down the line.
The added benefit is your freebie is a great way to test interest in your offer, so you don’t spend a ton of time getting valuable feedback!
Creating a Win with a Lower Ticket Offer
Once someone has expressed interest in your services by signing up for your freebie, it’s time to move them further through the funnel (their client journey) toward becoming paying clients. This is where your lower ticket offer comes into play.
This type of offer should be relatively affordable (think $100-$500) but still valuable enough that someone would actually pay for it. The goal here is not only to generate revenue but also to build trust and establish credibility with potential clients so they are more likely to purchase higher-priced programs from you down the line. Your offer should be an…
- An easy yes
- Predictable and gets results!
>> Each offer gets a win and also creates a gap, so there’s a natural next step for your clients to take.
Some ideas for lower ticket offers include a…
- DIY COURSE + template series
- Online mini-course, one-on-one coaching session
- Short-term group program like a six-week series.
This offer could also include some kind of follow-up support such as Slack coaching or Q&A calls so they get the most out of their investment and you get valuable feedback.
If you are further along in your business, you would want to have a low ticket, mid-ticket & higher ticket offer. Your pricing will adjust too! Options could include a DIY Course with a mid-ticket offer of a VIP Day Mid along with your signature program.
Sparking Transformations With a Higher Ticket Offer
Finally, there’s the higher ticket offer —the one that will generate consistent revenue for your business over time. Your third offer is a higher-priced program designed specifically for those who are ready and willing to invest in themselves and their business growth.
These offers typically include one-on-one coaching, group programs, workshops, or mastermind groups. The key here is to make sure your offer is valuable and has a clear ROI for potential clients.
This offer should be the most comprehensive and provide your clients with the most value, including tangible and intangible results. Consider what extra features you can add to it that will differentiate it from other offerings in the same space. This could include access to exclusive content, additional resources or tools, or even VIP perks like regular check-ins or private strategy sessions.
This program should include all the tools they need –so they are confident in their decision and able to see results quickly. To clarify – this isn’t an ultimate transformation because it can take time. Small but significant wins keep your clients motivated to take their next step.
The goal with a higher ticket offer is to provide maximum value and ensure clients get real results from working with you—while simultaneously helping them reach their goals faster than if they were working alone!
Having a signature offering structure will help you attract the right kind of clients into your business who are willing to pay for your expertise—and ultimately make sure that you are getting paid what you’re worth!
Remember that creating a signature offering structure doesn’t have to be an all-or-nothing process. You can start small and gradually add more components over time as you gain more experience and confidence in what you’re offering.
Now that you understand the Power of 3 signature offering structure and how to create one for your business, it’s time to take action and start crafting your program. If you have an idea or even a structure in place and want feedback then book a complimentary Offer Flow Audit! I do a limited number of these each month.