Wouldn’t it be amazing if you could become the go-to expert in your niche? What if, instead of scrambling to stay ahead of competitors and attracting handfuls of new clients here and there, you had a steady stream of your ideal clients wanting to work with you? That’s what visibility can help you do!
Becoming known in your niche may feel like a challenge, but it is not impossible, even if you’re uncomfortable putting yourself out there.
In this video, I’ll share tips to help you break through so you can easily boost your authority and credibility.
The show notes are below.
Wouldn’t it be amazing if you could become the go-to expert in your industry? What if, instead of scrambling to stay ahead of competitors and attracting handfuls of new clients here and there, you had a steady stream of ideal customers wanting to work with you? That kind of brand recognition comes from visibility. Gaining visibility amongst your peers, potential clients and even influencers can incredibly impact your success. Read on to learn how visibility boosts authority, credibility -and, ultimately, your profitability!
The Importance of Visibility and How It Can Help Your Coaching Business
Today’s online world is a noisy space and you’ve got seconds to grab and keep attention. Being visible consistently can help you cut through the noise and get noticed.
Visibility is one of those things that can help you become a sought-after expert: visibility brings attention, it builds trust, it helps show what sets you apart from others in your niche, ultimately leading to more clients and higher profits.
When visibility leads to authority and credibility, this increases your visibility even more. When you’re seen as a leader in your coaching niche, people look up to you and go out of their way to find your content, stay engaged and even hire you for coaching services.
The Critical Visibility Step Too Many Miss
The critical visibility step too many miss is they begin to market their business without making sure their brand is ready to sell. What I mean by this is that you need to take the time to create a strong foundation for your business before you begin marketing.
This includes having a well-defined target market, meaning you are speaking to one specific person with one specific problem and offering one specific solution. Once you’ve done that, then it’s time to create and refine your brand story. That brand story should be the same no matter if someone finds you on social media or they take the next step and visit your website or landing page.
The online world is a crowded space and you’ve got a split second to grab someone’s attention and another second to keep it. First impressions are made so make the most of your brand story before you market your business.
The Difference Between Content and Visibility
Too many equate content to visibility when it’s actually not. Sharing quality content specific to your niche is a must, but if your existing audience is the only one seeing it, you are missing out on opportunities! Visibility is about getting in front of the right people and making sure they know who you are and what you offer. That means utilizing different visibility strategies to reach a wider audience who isn’t following you on social media or subscribed to your email list.
The easiest thing you can do to reach a wider audience than just your followers is to post short-form video content. The competition is fierce between TikTok, YouTube, Instagram, Facebook, LinkedIn and even Pinterest. Posting quality short-form video content will put you in front of more people. Having a clear CTA like ‘follow me for more’ will build your audience faster than sharing static posts.
Additional things you can do to boost your visibility and credibility are to borrow other people’s audiences. You can do this by…
- A simple thing to do is use the Collaborate feature on Instagram. Create a post and invite someone to share it with their audience. Make sure you ask them to do the same with you!
- Being a podcast guest or if you have a podcast, then invite guests to be on your show.
- Being interviewed on someone’s live stream on their Facebook page or in their group.
- Participate in Summits and Bundles to reach a wider email and social audience.
- Speak at local or national events on your topic of expertise. The organizer will promote you to their membership, so this can give your business a big boost.
You can find these opportunities through a search on social media or even Google. These visibility strategies will help you gain visibility amongst your peers and potential clients.
How to Increase Your Visibility Offline
If you are hesitant to put yourself out there online, consider these options to increase your visibility offline.
Network with like-minded professionals, influencers, and authorities in your coaching niche. Joining relevant professional organizations and attending industry events can be great ways to meet people and expand your reach. Plus, when you make connections that are mutually beneficial, these relationships can become invaluable resources for visibility.
Leverage guest blogging opportunities if they arise; this will help put your name out there by giving readers a chance to learn more about what you do without having to go through all the trouble of finding your own website or social media accounts online. Additionally, when someone else publishes your content on their website, it speaks volumes about how credible of an expert you are since they’ve deemed you worthy of featuring on their website – which could attract even more potential clients!
You’ll find seven more ways in the Visibility Playbook. Grab that HERE.
How to Measure the Success of Your Visibility Efforts
It’s been said, “If you can’t measure it, you can’t manage it.” Spending a lot of time developing your visibility strategy without measuring what’s working and what isn’t is a complete waste of time. To start, pay attention to social media engagement by looking at the post or live and ensure you are responding to any comments promptly!
The next step will be to review the analytics. It will be slightly different for each platform, but once you know how you’ll be able to check quickly. When you see what’s working – rinse and repeat. The life of a social media post is a day and considering a small percentage of your followers are seeing this; you can easily repurpose these posts.
If you have a well-thought-out content strategy but aren’t getting any likes or noticing any followers, it may be time to tweak your strategy.
As an online-focused business owner, visibility is essential to build trust with potential clients and get them excited about joining your programs or services. Implementing visibility strategies doesn’t need to feel overwhelming or time-consuming – start small by implementing one of these steps with your target audience each week. That’s how you can build visibility in your niche and slowly become the go-to expert.
If you want the 5 essential steps to put you in front of your ideal clients with confidence, grab the Visibility Playbook (it’s free!)