If you’ve ever felt like you’re creating post after post, story after story, and still wondering why you can’t get more leads and isn’t anyone actually buying? — you’re not alone.

In 2021, I was in that exact spot. I’d hired a business coach who helped me build my first content bank—a full strategy designed to create content that addressed buying beliefs, squashed objections in advance, and made it easy to repurpose one long-form piece into multiple short-form pieces with just a few clicks. It housed everything: every post, blog, caption, and email I’d ever created.

That strategy changed everything.

Because now, I don’t spend my days trying to churn out more content. I go all in on growing my email list and get more leads—through bundles, summits, podcast guesting, and collaborations—and then use that content bank to drive people exactly where I want them to go.

It’s not just about staying visible anymore.
It’s about getting strategic—using what you already have to help people sift and sort themselves so you can tell who’s a genuine lead versus who’s just liking or commenting on your post.

When you understand how to intentionally connect your content across platforms, you stop wondering where your next client is coming from—because your ecosystem starts showing you.

So ask yourself—are you actually driving people deeper into your world, or just hoping the right ones will find you?

Why Posting Alone Won’t Get You Clients

Here’s the truth most online business owners don’t want to hear:
Posting alone doesn’t get you clients.

Sure, you might get likes or even a few comments. But if your content isn’t driving traffic intentionally, it’s just noise.

The biggest myth I see?

“If I keep posting, my audience will grow.”

Except only about 2% of your social audience ever sees what you post. Two percent!

So that brilliant carousel you made last year — the one that performed well?
Reuse it. Repurpose it. Repost it.

Take that high-performing piece of content and give it another life:
✅ Post it to your email list with a new hook.
✅ Link it in your LinkedIn newsletter.
✅ Expand it into a Substack article or blog post.
✅ Reference it inside a Facebook ladder post (a longer-form post with a link to the original).

The goal isn’t to start from scratch. It’s to work your ecosystem so you know who’s a follower and who’s a lead.

How I Learned to Work My Content Ecosystem

When I first started tracking my content, it was literally a spreadsheet. Now, I use Notion, but even a simple Google Sheet will do.

If you’re not tracking your content, you’re wasting hours trying to find it later.

Inside that content bank, I started noticing trends…certain topics always got more engagement. One of them was an Instagram post I shared three years ago titled:

“Sorry, I’m Not Doing That for Free.”

That one post took off. A few people were offended necause they didn’t read the intent behind the words. Others said OMG, that happens so often to me!

It hit a nerve because everyone’s tired of being asked to “pick your brain.”

Fast forward to now: I didn’t repost it — I simply drove new traffic to the same post, and guess what? It performed again.

Why? Because relevance doesn’t expire when your audience changes.

See the Insta post here: Sorry I’m Not Doing That for Free

When you start tracking what actually gets engagement, you’ll see patterns that make it so much easier to know what to cross-promote next.

So if you’ve ever felt like:

• “My audience already saw that post.”
  
• “I don’t have time to make new stuff.”
  
• “I want MORE people to see my offers.”

Then it’s time to start cross-promoting intentionally.

How to Drive More Traffic (Without Creating Anything New)

Think of your business as an ecosystem — not a single platform.

✅ Social → Email:
If your audience found you on Instagram (Facebook or LinkedIn), draw them into your email list with your strongest freebie.

✅ Email → Blog or Newsletter:
From there, use your weekly email to send them somewhere deeper — like a blog post, Substack, or LinkedIn article.

✅ Blog → Other Platforms:
Every blog post can drive readers to other content types. For example:

• My When the Shit Hits the Fan post on Substack is a search-based long-form piece that builds authority.
• My Why Your Brain Makes You Hesitate to Ask (and How to Beat It) post on LinkedIn connects mindset and action for my corporate audience.

These cross-promotions keep my audience moving through my ecosystem, not stuck in one place.

💡 Pro tip: If you have a platform where you’re less active (say, Instagram), update your bio link so it drives followers to a platform where you’re consistent — like Substack or LinkedIn.
It’s not just “click the link for the free thing.” It’s be intentional about where you want your people to go next.

Scaling Smarter: The Platforms That Work for You

Cross-promotion isn’t just about social → email. It’s about visibility across multiple touchpoints.

Here are a few of my favorite ways clients are using this strategy:

✅ Facebook Ladder Posts:
Write a short, conversational intro — “Hey, just created this, thought it might be helpful…” — then drop the link in the comments or post. Simple. Effective.

✅ Substack for Searchable Content:
Substack posts get indexed by Google (and AI), which means your long-form content can work for you months or even years later.

✅ LinkedIn for Authority Building:
If you serve a corporate or professional audience, your LinkedIn newsletter is gold. You can repurpose your best email content there. And…every newsletter you write shows up in your subscriber’s inbox.

✅ YouTube for Long-Game Traffic:
If you prefer video, turn one of your top-performing posts into a short YouTube video. Then, link that video in your emails or newsletters.

Remember:
You’re not building more content.
You’re building momentum across multiple channels.

Questions to Ask Yourself

• Where is your audience spending the most time right now?
• How many ways can they hear from you — social, email, blog, podcast?
• Which of your top-performing posts could you cross-promote this week?
• If someone found you today, how would they move through your ecosystem?

The goal isn’t to show up everywhere. It’s to show up strategically in multiple places with consistency and clarity.

The “Oh Shit” Moment Too Many Biz Owners Have

When clients first map this out inside the Incubator, they usually say:

“Oh my god, I’ve been sitting on a goldmine.”

Because all that content you’ve already created — the posts, the reels, the emails, the blogs — it’s not done. It’s just waiting to work harder for you.

You don’t need to chase every trend or make new content every week.
You just need to know how to drive traffic intentionally.

And once you do?
Your audience grows, your list expands, and your content finally starts to take your perfect-fit clients to their next step….faster..

Ready to Grow Faster?

Inside the Visibility Builders Incubator, I’ll show you exactly how to map, organize, and repurpose your content ecosystem using a buying psychology-backed strategy, and yes, custom GPTs that make the process faster, easier, and way less overwhelming.

If you’re tired of guessing what to post or where to send people next, the Incubator will help you turn your existing content into consistent visibility (and leads).

That’s where my two core programs come in:

✅ The Society is your go-to space for building visibility and showing up consistently online. If you want to attract more aligned clients through clear content and strategic marketing—but don’t want to hustle 24/7—this is your zone. (Waitlist may apply.)

>>> THE SOCIETY

✅ The Incubator is where we go all-in. You’ll get access to custom GPTs, done-with-you strategy, launch support, and my direct help turning your unique message into scalable content, courses, and offers that convert.

From private podcasts to lead magnets to sales page rewrites and story arcs—we build it with you.

>>> INCUBATOR

Ready to start growing your business smarter — not harder?