On August 26th, Travis Kelce proposed to Taylor Swift in a private garden he turned into a floral oasis—and everyone lost their damn minds.
Not just because of the ring. Not just because of the roses.
But because we’ve been watching this love story unfold in real time… and we care.
Not just about the moment. About the journey.
As someone who lives in Kansas City and bleeds red for the Chiefs, I’ve had a front-row seat to this story—not just as a fan of the team, but as a marketer watching a masterclass in brand building unfold in the middle of Arrowhead Stadium.
Whether you’re a Swiftie or not, Taylor Swift is one of the most strategic businesswomen and storytellers of our time.
And what she just did with this proposal moment?
It’s a visibility lesson we all need to pay attention to.
Taylor Swift Is the Niche (And That’s the Point)
For 18 years, Taylor has been telling us her story.
Every heartbreak.
Every triumph.
Every career pivot.
Every era.
We didn’t just watch her grow up—we grew with her. We cried with her. We healed through her music. We debated which ex inspired which lyrics.
And then Travis showed up.
And we collectively lost it.
Because finally, we got to see her happy ending play out in real life.
This isn’t an accident.
It’s the payoff of intentional personal brand storytelling that started long before the headline.
She didn’t pick a niche. She built a world.
And we chose to live in it.
Your Clients Want the Same Thing Taylor’s Fans Do
Connection.
Belonging.
A reason to believe in the story you’re telling.
Your clients aren’t just buying your service. They’re buying into you.
And that happens long before they ever click a checkout button.
But most entrepreneurs and experts are making one of these fatal mistakes:
❌ Hiding behind a “professional” image that sounds nothing like their real personality
❌ Copying bios that list credentials instead of connection points
❌ Thinking vulnerability = dumping trauma instead of strategic transparency
❌ Creating content that’s helpful but hollow—because it’s not rooted in their story
❌ Undercharging because their audience doesn’t see their real value
❌ Launching products without taking people on an actual journey first
If you’re wondering why your offer isn’t selling… this might be it.
It’s not your product.
It’s your positioning.
And Taylor Swift just showed you what happens when you get it right.
What Story Are You Not Telling?
If people don’t understand where you’ve been, how will they ever believe in where you’re going?
Let me ask you:
✅ What transformation have you walked through—but never shared out loud?
✅ What story would help your audience understand your deeper “why”?
✅ What moment could build trust, empathy, or loyalty… if you told it strategically?
✅ What would it look like to stop hiding behind your “professional” filter and let people see you?
Visibility doesn’t just come from posting more.
It comes from owning your message and showing us how to follow you.
➡️ Take time to answer these questions and infuse it into your messaging.
You Don’t Need a Bigger Audience. You Need a Clearer Message.
The biggest lie in the online business world?
That you need more followers to grow.
Nope.
You need better filtering.
You need a niche that works like a magnet—drawing the right people in and repelling the rest.
That’s what Taylor’s done masterfully for almost two decades. And it’s what you can do too when you start treating your story like the most valuable brand asset you have.
You don’t need to post every day or become a content machine.
You just need to make it easier for the right people to say YES.
Want a visibility boost?
Get 40 powerful tactics designed to help you position your business where it matters most—in front of the right audience, at the right time.
So… How Do You Actually Do That?
If this blog hit a little too close to home, it’s probably because you already know what story you’re not telling.
You just haven’t had the space, strategy, or support to pull it out and turn it into an asset.
That’s where my two core programs come in:
✅ The Society is your go-to space for building visibility and showing up consistently online. If you want to attract more aligned clients through clear content and strategic marketing—but don’t want to hustle 24/7—this is your zone. (Waitlist may apply.)
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✅ The Incubator is where we go all-in. You’ll get access to custom GPTs, done-for-you strategy, launch support, and my direct help turning your story into scalable content, courses, and offers that convert.
From private podcasts to lead magnets to sales page rewrites and story arcs—we build it with you.
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Because your voice is too damn important to stay stuck in someone else’s script.
You’re Already Sitting On the Story That Sells
Taylor Swift didn’t build her empire because she had the most polished pitch or biggest budget.
She built it because she let us in—and kept showing up with clarity, courage, and connection.
So before you write another “3 tips” post or tweak your homepage again…
Ask yourself:
📝 What story are you not telling that’s keeping the right clients from saying yes?
📝 What would change if your content actually sounded like you?
📝 What if your niche wasn’t a limitation… but your greatest creative power?
You don’t have to figure it out alone.
Checkout the Incubator when you’re ready to go from invisible expert to unforgettable brand.
Your Travis Kelce moment might not include 400 roses and a backyard proposal.
But your clients are waiting for you to show up like you’re already the one.
Because you are.
