Ever torn through your house looking for your keys—only to find them in your hand the entire time? 

You swore you checked every room. You were frantic, repeating “I can’t find them!” over and over.

Then… there they are.

That isn’t just forgetfulness. It’s a blind spot. And it’s the exact same kind of mental filter that keeps your dream clients from seeing your offers—or keeps you from seeing the strategy that would boost your brand and grow your business.

It’s not a lack of talent.
It’s not poor timing.
It’s not the algorithm.

It’s your brain messing with your mindset.

Here’s the neuroscience in Layman’s terms.

Your Brain Filters Out What Doesn’t Match Your Beliefs

Let me introduce you to two key players:
🧠 The Reticular Activating System (RAS) and
🕳️ Scotomas, which is Greek for “blind spots.”

Your RAS is a built-in filter in your brain that decides what information gets your attention. It’s constantly sorting the millions of sensory inputs you receive every day and flagging what feels urgent, familiar, or valuable.

That’s why when you buy a new car, suddenly you see that car everywhere.

Or why you can tune out background noise—until someone says your name.

Scotomas, on the other hand, are the pieces of information your brain literally blocks out because they don’t match your current beliefs or experiences.

This is exactly what was happening during a recent implementation session with members of my coaching programs, The Society and The Incubator.

We were diving into content strategy and how buyer psychology—especially things like RAS and scotomas—can make or break your visibility. Someone asked, “Why does it feel like people just scroll past what I post, even when I know it’s good?”

Simple answer:
Because their brain doesn’t register it as important. Or even true.
Your post challenges a belief they’re holding—and their brain filters it right out.

It’s not just what you say.
It’s what their subconscious allows them to see.

✅ This happens to your clients.
✅ And it happens to you, too.

The Invisible Reason Your Content Isn’t Landing

We love to blame the algorithm. Or tell ourselves we’re just “bad at marketing.”
But the truth is, you’re likely creating content that never gets seen—because it never gets processed.

Your audience isn’t ghosting you.
They’re scotoma-ing you.

Here’s what I mean:

When you write a post that pushes their comfort zone or challenges how they’ve always seen their problem, their brain flags it as unsafe or irrelevant. Even if it’s exactly what they need, they won’t see it—or they’ll reject it before they ever read the CTA.

The same thing happens when you tell yourself:

• “That strategy might work for her, but not for me.”

• “My audience isn’t ready for that yet.”

• “I’ve already tried that and it didn’t work.”

☝️ Those are your scotomas talking.

This is why understanding your audience’s belief systems is crucial—but also why understanding your own matters just as much.

That’s why I created the Perfect Fit Keyword Finder—a $9 digital tool that helps you write content your audience’s brain is already looking for.
It taps into RAS using high-signal keywords so your message shows up where it matters most.

🛑 But let me be clear: it’s not the full strategy.
It’s the quick fix. The first breadcrumb.

To learn how to fully use buyer psychology, RAS filters, and subconscious signals in your content strategy—you need more than a PDF.

You need a plan. You need practice. You need The Incubator.

Comfort Zones, Creative Avoidance, and “That Won’t Work for Me” Thinking

Here’s what else came up in that same session with my Incubator members:

Some were filtering out my suggestions.
They weren’t being resistant—they were just being human.

I was sharing proven marketing strategies—ones used by some of the top coaches and digital marketers in the world. But because those ideas pushed their comfort zones, their first instinct was, “That doesn’t fit my audience.” Or, “That won’t work for me.”

It’s the exact thing their audience does to them.
And it’s all rooted in one thing: our subconscious desire to stay safe.

⚠️ When something feels unfamiliar, your brain pulls back.
⚠️ When a strategy challenges your identity or routine, it gets filtered out.

You think you’re making a logical decision.
But you’re actually responding to a subconscious threat signal.

This is why I call it creative avoidance.
You’re not lazy. You’re protecting your comfort zone.

Which brings us to the real secret of powerful messaging…

Want Better Results? Shift What You See

You attract what your brain is trained to notice. (it’s not the law of attraction – it’s neuroscience)

And most people are trained to notice:

👎 Problems

👎 Threats

👎 Familiar patterns that match old beliefs

So if your content feels like it’s getting ignored, it’s not because it’s wrong—it’s because it’s not hitting the right filters.

This is what neuroscience-backed content strategy is all about.
It’s not just about what you say—it’s about how their brain receives it.

That’s why high-converting content:

✅ Matches the belief system your audience already holds—or bridges the gap

✅ Uses RAS keywords that feel “familiar” and click-worthy

✅ Creates open loops that keep people reading instead of scrolling

✅ Avoids triggering scotomas by meeting people where they are

It’s also why YOU need to practice seeing things differently before you can expect your audience to.

🔁 New messaging starts with a new mindset.
🧠 Mindset rewiring is what unlocks marketing clarity.

And clarity is what gets you clients.

Ready to Train Your Brain (and Your Content) to Work Together?

If you want to start using RAS-backed language today, grab my $9 Perfect Fit Keyword Finder. It will show you exactly what words signal to your audience’s brain: “This is important. Stop scrolling.”

But if you’re ready to go deeper—and finally understand the full biopsychology of visibility and buyer behavior—the real work happens inside the Visibility Incubator.

For just $99/month, you’ll learn how to:

• Craft content that aligns with how your audience actually thinks

• Use RAS and scotomas strategically in your copy and messaging

• Shift your own comfort zone so you stop filtering out growth opportunities

• Create marketing that makes people say: “It’s like you’re in my head.”

✨ This isn’t fluff. It’s neuroscience in plain language—and strategy with real results.

🔗 Join the Visibility Incubator today and start showing up in your audience’s filtered world.