by joycelayman | branding, business, client clarity, niche
If you think using storytelling for personal branding so you can own your niche sounds like a lot of work, it’s not as complicated as you think. Let’s start with a story… On August 26th, Travis Kelce proposed to Taylor Swift in a private garden he...
by joycelayman | attract clients online, branding, collaborations, email marketing, entrepreneurship, lead generation, messaging, niche, offers, online coaching business, social media
Do you ever feel like you’re spinning your wheels, promoting your offers to an audience that just doesn’t seem to bite? Maybe you’ve watched others sell out their programs and wondered, “What am I missing?” It’s tempting to wish for a magic wand or...
by joycelayman | attract clients online, branding, client clarity, messaging, online coaching business
If your DMs are full of “I’d love to pick your brain” instead of “Where can I book a call?” — we need to talk. You’re showing up. You’re putting in the work. You’ve built offers, maybe even launched a freebie or started pitching yourself on podcasts. But your business...
by joycelayman | branding, client clarity, content marketing, online coaching business, social media
Let’s get real for a minute. You’ve probably been told “you just need to show up on social media.” Post consistently. Share value. Use trending audio. But here’s the part they don’t tell you: What happens when your account gets hacked, flagged, or...
by joycelayman | branding, business, client clarity, marketing, sales, social media, success
Starting and running a business is hard. There are so many things to learn and consider so it’s easy to make mistakes. Making mistakes is part of the learning process, but you don’t have to make the same ones that I did. In this video, I’ll share...
by joycelayman | attract clients online, branding, client clarity, content marketing, marketing, messaging
You’ve worked hard to create a strong brand presence, but you’re not seeing the results you want. It’s frustrating when you put so much effort into branding and marketing only to see little return. You know that a clear, consistent message is key to success, but...
