As a coach, building your presence online is important if you want to be successful. One of the best ways to do this is through social media. You can use these networks to connect with potential clients and engage with your current audience on a deeper level. It doesn’t have to be complicated – simple strategies can make all the difference as you create an online presence for yourself and grow your business. You can use these easy but powerful techniques right away to boost your brand and attract more followers — they could even give you that extra edge over competitors in no time at all!
In this video, I’ll share five easy ways that you can build your brand and grow your audience online without breaking the bank (or running ads). These tips can help you create a powerful online presence quickly and easily.
The show notes are below.
It’s no secret that if you want to be successful in today’s virtual world, having a strong presence and following on social media is a must. Ready? Let’s dive in!
Tip #1 – Start With a Strategy
Why are you on social media in the first place? If your answer is “Because everyone is on it,” you might have a problem. All too often, I see people posting content that seems random or they’re only sharing content that speaks to people that fall into the stage of awareness they are actively looking to solve a challenge. The problem with this is that you aren’t connecting with your target audience where they are at.
Social media is a powerful tool, so knowing your goals is important before taking the first steps. Whether or not it’s a new platform to spark conversations, market your services, grow your network (or just check in with friends), each social platform has distinct features that will help set expectations on how you should use them—and why!
If you’re already using social media and skipped over the strategy part, take stock of your efforts so far with a quick audit.
- What’s working and what’s not?
- Who’s engaging with your posts?
A little time spent evaluating your social media presence will go a long way in helping to strengthen your brand.
Doing this will also help you determine if there are any changes that need to be made going forward, like:
>> Aare you using the right social media platforms?
>> Is your content relevant to your target audience?
>> Do people know what they’re signing up for by following/liking you on social media?
Tip 2: Know Your Audience
Pro-tip: “everyone” is not an audience. Understanding who you are talking to is key to developing a strategy and personality that matches the type of people you want to attract. If “everyone” isn’t an answer, but knowing what they want or need still seems perplexing, then it’s time to do some research.
Knowing your target audience helps you focus on the right platforms for your specific goals. Trying to be everywhere at once on social media is never a good idea if you can’t create consistent content. You also don’t want to look like your profiles are collecting dust because you post once in a blue moon or forgot about them completely. The same holds true for your blog and makes a not-so-good first impression.
Defining a target audience will also help you make decisions about what kind of content and interaction style they’ll respond best to! So don’t be afraid to ask a few questions or start doing the groundwork now for when that moment comes—you never know who you will connect with or how far one conversation can go.
Tip 3: Create a Standout Profile for Each Platform
This is one place where many fall flat, especially in business, because their photo is outdated, and their bio sounds like a boring resume, if they have a bio at all.
Always think about what’s in it for them!
If I don’t know anything about you, is your profile written in a way that I will recognize my biggest challenge instead of what you’re trying to sell me?
After you’ve answered that question, go and update your bio for each platform. Also, make sure you have an updated photo with the same look or feel across different platforms so that they complement one another but still show a different aspect of what makes you unique! It also helps to include where you are located in your bio, no matter where your ideal client is.
Tip 4: Build Relationships and Not Just Add Followers
We can debate all day whether or not your follower count is a metric.
Having 100 followers who regularly engage with you and your content is infinitely more valuable than 5,000 that ignore you.
It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social media is that you can instantly form relationships with followers from all over, not just in your city or state. The more personal you are with followers, the better chance they have to be engaged and loyal fans of yours (not that there’s anything wrong if someone’s only following for a free download).
Adding value is the most important thing when seeking new connections on social media sites. If you’re not exactly sure where to start when it comes to relationship-building, here are some quick ideas:
- Always @mention people you reference in your social media posts
- Answer the questions people ask
- Reply when people @mention you or share your content
- Don’t just share and Like other people’s content; reply with a comment to start a conversation
- Interact with your top followers through private messages as much as possible. Start with a simple welcome message (not a sales message)
It’s easy to feel like you’re just doing a lot on social media, but the truth is that it takes time to build followers—so be patient!
Tip 5: Add Links to All of Your Social Profiles in One Place
Thanks to smartphones we have a shorter attention span than a goldfish so making it easy to connect with you on social media is important. With free tools like Linktr.ee or Sleek Bio you can publish links to all your social media accounts, websites, and more in one place. This makes it easy for followers to stay connected even if you change platforms. You also want to add links at the bottom of every blog post, or on the “contact page” of your website.
If you want my favorite BIO HACK (it’s so easy and free!), then send me a DM and I’ll send it your way!
Building an online presence can be overwhelming, but it doesn’t have to be if you take the right steps. Optimizing your website, leveraging social media platforms, creating content that resonates with target audiences, and building relationships instead of just adding followers will ensure that your business is represented in the best possible way on digital channels.
Additionally, having links to all of your social profiles in one place will ensure that people are able to connect easily with you even when they switch between different platforms. With these tips in mind, we hope this blog has provided insight into how you can create a powerful brand and grow your business online!