With ever-changing platforms, tactics, and updates, marketing can be a wild ride. Relying solely on social media is a gamble. That’s why having a cross-channel strategy, including email marketing, is crucial for success.
Today, we’re going to talk about 5 proven email marketing tips that can make a huge difference for your business. Even if you don’t have an email list yet, don’t worry – we’ll cover why it’s so important and how to get started.
The full training is >>>
and the show notes are below.
Did you know that 78% of marketers have seen an increase in email engagement over the last 12 months? And that conversion rates for email are higher than for search, direct traffic, or social media? That’s huge!
As a coach, you want to stand sell more services so you can make a difference in more clients lives. Let’s dive into these email marketing tips to help you do that.
Tip #1: Nail Your Subject Line
Your subject lines are the first thing your subscribers see, so they really matter. A catchy subject line can greatly impact your open rates.
You can use these examples by simply tweaking the text to speak to your target audience about your niche topic.
Examples of a health coach promoting a freebie:
Hey [First Name], Get Your FREE Ultimate Guide to Healthy Meal Planning 🥗”
“[First Name], Discover the 5-Day Detox Plan to Kickstart Your Wellness Journey 🍏”
“Unlock Your Exclusive Weight Loss Tips Cheat Sheet, [First Name]! 🔥”
“[First Name], Grab Your FREE Mindful Eating Workbook Today 🧘”
“Boost Your Energy Levels with Our FREE Smoothie Recipe eBook, [First Name]! 🥤”
Subject line examples of a branding coach with a blog:
“Hey [First Name], Elevate Your Brand with These 4 Essential Tips! 🚀”
“[First Name], Boost Your Business Identity: 4 Must-Do Branding Tips Revealed! 💼”
“Unlock the Power of Your Brand: [First Name], Don’t Miss These 4 Crucial Tips! 🔑”
“[First Name], Stand Out from the Crowd: 4 Game-Changing Branding Tips Inside! 🌟”
“Transform Your Business, [First Name]! Discover 4 Branding Tips You Can’t Ignore! 💥”
PRO TIP: Using someone’s first name or an emoji in your subject line can actually increase open rates. So, get creative and make it personal!
Tip #2: Emails MUST Look Good on Mobile!
A large portion of your subscribers – around 42% – are likely to open your emails on their mobile devices. That’s why it’s crucial to ensure your emails look great on mobile.
Most email marketing software offers built-in templates optimized for mobile. Always send a test email to check formatting and text on various devices, including computers, tablets, and smartphones.
Convert Kit is my favorite list-building platform because you can have your database, landing page templates and email templates all in one place.
Check out all of Convert Kit’s features and plans here >>>
PRO TIP: Check your font size on desktop too. I recently got an email from a nonprofit that you needed a magnifying glass to read. Little things make a big difference, no matter what your offer is!
And don’t forget to check your links!
TIP #3: The Power of Using YOU
Personalizing your email content is even more important than addressing your recipient by name. Using the word “you” helps create a sense of connection and makes the content feel like it’s tailored specifically for the reader. On the other hand, using general terms like “people” can make the content feel less personal and less engaging.
For instance, compare these two paragraphs:
Personalized: “You know how frustrating it can be to juggle multiple tasks while trying to grow your business. That’s why I’ve created this exclusive guide just for you, packed with actionable tips to help you stay organized and focused on your goals.”
General: “People often find it challenging to manage multiple tasks while growing a business. That’s why this guide has been created, offering practical tips to help individuals stay organized and focused on their objectives.”
The personalized paragraph directly addresses the reader and makes it clear that the guide was created with their specific needs in mind. The general paragraph, while still informative, lacks the personal touch and connection that can engage the reader.
Remember, personalization is key to creating strong relationships with your subscribers, so don’t be afraid to speak directly to them and create content that resonates with their unique needs and interests.
Tip #4: Personalize the Content
Addressing your recipient by name is great, but there’s more to personalization than that. Segmenting your email list based on subscribers’ interests, needs, and past interactions with you helps you send relevant and timely content.
You can segment people by:
- Those who have (or haven’t) purchased something from you
- Those who have (or haven’t) clicked on a particular link
- People who have expressed interest in a certain topic
Sending mass emails to everyone on your list is a good way to lose subscribers and fast.
PRO TIP: If you’re new to sending emails, start by warming up your audience with weekly emails before increasing frequency. This also helps prevent your emails from being marked as spam.
Tip #5: Attract Subscribers with Freebies
If you’re starting out or have a small email list, you need a strategy to attract new subscribers. That’s where freebies, or lead magnets, come in. Offer something valuable like a checklist, template, or video that’s related to your paid services. Your freebie should solve one specific problem and act as a natural “next step” for your subscribers to buy what you’re offering.
You can offer freebies in your social media posts as a call-to-action (CTA), as a bonus for joining your Facebook group or attending a free workshop. Another way you can offer a freebie is to collaborate with other coaches or influencers in your niche and host a joint giveaway or create a valuable resource together. This helps you expand your reach and adds credibility to your offer, making it more enticing for potential subscribers.
Remember, the goal is to provide value and showcase your expertise while building your email list. The more value you deliver, the more likely your subscribers are to trust you and invest in your paid services.
Now it’s time to put these tips into action!
If writing isn’t your thing or you get stuck in a content rut, send me a message with the word #CHAT and I’ll send you my favorite Content Prompt Cheat Sheet to write an email and subject line your audience will love!