by joycelayman | attract clients online, branding, client clarity, messaging
Does this sound familiar? You’ve got the passion, the skills, and a desire to help people, but when it comes to attracting clients, it feels like you’re shouting into the void. Your offers are solid, but something isn’t clicking. Maybe it’s the constant scrolling on...
by joycelayman | branding, content marketing, marketing, sales, social media
It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
by joycelayman | branding, content marketing, relationships
Sharing your journey through stories is one of the most effective ways to connect with the right people—the ones who see themselves in what you’ve lived, tried, screwed up, and figured out along the way. Stories build trust faster than tips. They lower defenses. They...
by joycelayman | branding, business, client clarity
(If you’re tired of attracting the wrong people, read this.) You’ve heard it over and over again: “Know your ideal client.” Are you crystal clear on who your perfect-fit client is? Or are you kind of, sort of hoping that your message will magically reach the...
