by joycelayman | business, coaching, messaging, online coaching business
I didn’t lose $23,000 because I was careless. I lost it because I followed advice in the wrong order. When I started my business in 2008, I did what I thought I was supposed to do. I hired professionals. A web agency. A branding expert. A trademark attorney. A...
by joycelayman | business, networking, relationships, sales
A client once asked me during a coaching session, “How do I build trust with my audience when I’m just starting my business?” It’s such a good question—because whether you’re leading a team, serving clients, or figuring out your next move as a new entrepreneur,...
by joycelayman | business, content marketing, email list growth, lead generation
If you’ve ever felt like you’re creating post after post, story after story, and still wondering why you can’t get more leads and isn’t anyone actually buying? — you’re not alone. In 2021, I was in that exact spot. I’d hired a business coach who helped me build...
by joycelayman | branding, business, client clarity, niche
If you think using storytelling for personal branding so you can own your niche sounds like a lot of work, it’s not as complicated as you think. Let’s start with a story… On August 26th, Travis Kelce proposed to Taylor Swift in a private garden he...
by joycelayman | business, coaching, email list growth, email marketing, entrepreneurship, marketing, sales
“I know there’s so much I could be doing to grow my online business… but I don’t know what’s actually going to work.” That’s what one of my clients said the moment we jumped on her implementation call—and it’s not the first time I’ve heard it. She wasn’t lacking...
by joycelayman | business, chatgpt, client clarity, coaching, coaching offers
Let me guess… You tried AI. It didn’t work like you hoped. Maybe you copied someone’s “viral prompt.” Or pasted your entire sales page into ChatGPT hoping it would rewrite it better. Or worse… you got output so stiff and robotic, it made you question your...
