It’s easy to feel like you’re stuck when your business isn’t growing as fast as you want it to. And if you don’t have a clear plan for growth, it can be hard to know where to start, especially when things tend to slow down during the summer.

Despite what you’ve read, summer can be a tough time for businesses, but it doesn’t have to be! In this video, I’m going to share with you 3 simple strategies that will help you work on your business and convert more clients so you breeze through summer sales slumps. 

Watch the video or grab the show notes below!

Summer is a time when businesses can experience a slowdown in growth. But with a few simple strategies, you can easily breeze through summer sales slumps and come out the other side with new clients. These are three of my favorite summer growth strategies that will have your business booming in no time.

STRATEGY #1: Email your list and announce you are taking on new clients.

When was the last time you made an email offer to your target audience? It’s time to get strategic about your summer marketing. Before things slow down, start by sending an email to your list and announcing you are taking on new clients. No matter if it’s a 1:1 strategy call or an offer to join your signature program, Letting your list know that they can work with you builds credibility with your audience. The bonus, by announcing that you’re taking on new clients, you’ll attract people who are looking for someone to help them achieve their goals.

Often your followers simply need an invitation to book time with you to see if it’s the right time to work with you. If you have been steadily growing your email list as you go, there are new connections being added to your inner circle every day. Reach out and ask if they would like to book a connect call (strategy call – name it what you want) and explore working together, and that you have room to take on X number of new coaching or consulting clients now. 

Make sure to also reach out to your referral network of colleagues and past clients.

People are HAPPY to refer others to you when they have had a great experience in your program. But you need to ASK. Your connections aren’t staying awake at night wondering how they can refer to you. You need to let them know you are looking for referrals, and give them info so they can recognize who your ideal client is. Then make it easy for them by providing a link to book a connect call with you on your website or sending them an email template they can forward.

STRATEGY #2: Reach Out to Past Prospects

It’s easy to move on when someone says no to your offers. But that “no” might have been “not now.” That person might have needed to try other avenues, go it alone, or re-establish their priorities before they are ready to work with you. But “out of sight, out of mind” can take hold and if you are not consistently on their radar, reach out to reconnect. You’d be surprised how quickly a connection that has gone cold can warm up again if the timing and the offer are right.

These are the stats on follow-up;

  • 44% of salespeople give up after one follow-up attempt.
  • 92% of salespeople give up after no sales on the 4th call. 60% of customers say no four times before saying yes.

**point to keep great notes in your contact management platform or excel spreadsheet.

By checking in and simply asking: “How are things going? It’s been ages since we last talked about your [X,Y,Z challenge, initiative, goal] I’d love to catch up. Are you open to a quick catch-up call?” Treat that catch-up call just like a new strategy or discovery call. Be present and see what’s working and what’s not. Use this as an opportunity to add value.

Ask the following:

  • Where are they having success?
  • Where are they stuck?
  • What are they looking for in the way of support to help them get over that hump?
  • Are they ready to invest?
  • And what’s the next best step for them now?

Even if they’re not ready to invest with you right away, you can still be helpful. By staying in touch, you build rapport and trust. When the time is right, they are more likely to think of you first.

Bonus Tip: If you don’t have time to reach out to everyone individually, try doing a quick live or training. You can give people an update on what you’ve been up to, any new summer offerings, and where you see things going in the coming months. This is also a great way to gather feedback from your audience so you can better serve them in the future.

STRATEGY #3: Host an Exclusive ROUNDTABLE

This strategy delivers real value to potential clients while making it simple and easy for you to manage. There is no opt-in page required, only a simple email invite, personally addressed from you to each recipient, and a platform like Zoom to host a meeting.

Here’s how to get started:

  • Choose a topic that many of your ideal clients are concerned about.
  • Make a list of 20-25 ideal prospects that you would like to put together in the virtual room for that conversation
  • Send a quick message: “I’m gathering a small group of driven women who are wanting to {XYZ} in their {life/business}. Would you like to join us? This is not a webinar or online workshop, it’s an invitation-only event for a small group of leaders who want to be part of the discussion. Would you like an invitation?”

In this session, you share your point of view and engage the group in conversation around the topic. You can then make an offer to those who are ready to book a call with you. Close them in your strategy call. This approach is easy and highly effective!

>>Action Step:

  1. Choose one strategy from the video to focus on this summer
  2. Reach out to past AND potential prospects using the tips in the video
  3. Host an exclusive mastermind on a topic that is important to your ideal clients

I hope these summer strategies help you to keep the business momentum going and help you avoid summer sales slumps. Use one or all of these tips to stay top of mind with your audience and turn summer into your best season yet!

Looking for more on sales? Be sure to read ‘Speed Up & Streamline Your Sales in 3 Easy Steps HERE.

 

 

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