Are you ready to take your coaching business to the next level? The key is effective and strategic marketing. But before taking any action, there are specific questions you must answer first. Knowing the answers beforehand will help you create a message that attracts your ideal clients instead of tire kickers.
In this video, I’ll give you five key questions that will arm you with valuable information that will shape your decisions when creating content, sales pages, emails and more. Let’s dive in!
The show notes are below.
1: WHO Is Your Audience?
First and foremost, you need to identify your target audience. Who are the people you want to serve and support? Knowing your audience will help you create a personalized message that resonates with them.
Think about their demographics, interests, and pain points. This information will set the foundation for your marketing strategy.
To dive deeper, consider creating buyer personas or client avatars.
These are fictional representations of your ideal clients, complete with names, ages, occupations, hobbies, and personal challenges – It also includes their psychographics like their goals, values, beliefs, and aspirations.
Having detailed personas will help you better understand your audience, allowing you to create content and offers that speak directly to their needs.
If you’ve been avoiding going deep with avatar creation because it feels like pulling teeth because you don’t understand it, send me a message with #AI because I have an AI process that will literally do it for you!
2: Why Do They Need Your Offer NOW?
Understanding the urgency of your audience’s needs is crucial. What makes your coaching services relevant and essential to them right now? Is it an upcoming event, a significant life change, or a pressing problem they’re facing? By identifying the reason behind their immediate need for your services, you can craft a compelling message that speaks to their current situation.
It’s also important to consider external factors, such as economic or social changes, that may be influencing your audience’s sense of urgency. For example, during periods of economic uncertainty, people might be more inclined to invest in personal development and career coaching. Keep a pulse on current events and trends to better understand your audience’s motivations and adapt your marketing strategy accordingly.
3: How Do THEY Describe This Problem?
Knowing how your audience describes their problem is key to connecting with them. Use their language, phrases, and terminology in your marketing copy. This will help you show empathy and understanding, making it easier for your audience to relate to your message and see you as the right solution for their problem.
To gather insights into your audience’s language, engage with them on social media platforms, online forums, and other digital spaces where they’re likely to discuss their issues.
Read comments, blog posts, and reviews to identify common phrases and concerns. You can also do interviews to gain deeper insights into your audience’s thoughts and feelings about their problems.
4: WHAT Do You Help Them Achieve?
Next, focus on the transformation you provide through your coaching services.
What specific outcomes or goals do you help your clients achieve? Be clear and concise, and emphasize the tangible benefits your clients can expect. This will make your offer more appealing and help potential clients visualize their own success through your coaching.
Using real-life examples of people who have achieved their goals through your coaching will provide social proof, making your offer more trustworthy and desirable. Remember to focus on the emotional and psychological aspects of the transformation and the practical results to create a deeper connection with your audience instead of the number of modules in your program, meetings, etc.)
5. How to THEY Describe This Outcome?
Similar to understanding how your audience describes their problem, it’s crucial to know how they describe the outcome they desire. Use their words and phrases when talking about the results you help them achieve. This demonstrates that you understand their goals and helps you create a stronger emotional connection with your audience.
To better understand your clients’ perspectives, actively seek feedback from past and current clients. Ask them how they would describe the outcomes they’ve experienced and the value they’ve gained from your coaching. This will give you invaluable insights into the language and emotions that resonate most with your target audience, which you can then incorporate into your marketing materials.