by joycelayman | attract clients online, client clarity, coaching, networking, planning
It’s not always easy to get dream clients, even if you’ve put in all the work to build your business. You could spend hours posting on every social network, or hiring a PR team for months and still not see any results. But what if there was a way to get...
by joycelayman | client clarity, coaching, coaching offers, offers
If you’ve ever looked at your own offer and thought, “I know this helps people… so why does selling it feel harder than it should?” you’re not imagining things. We’re surrounded by offers now. Free trainings. Paid workshops. Sprints. Intensives. Group programs....
by joycelayman | branding, content marketing, marketing, sales, social media
It seems like everywhere you look online, people are talking about content marketing. And for good reason! Content is one of the most effective ways to reach your target audience and convert them into customers. Most business owners I talk to don’t know where to start...
by joycelayman | business, community, goals, planning, relationships
You’ve probably heard dozens of definitions of success. Depending on who you’re listening to, success is about money, freedom, impact, balance, hustle, ease, or some combination of all of the above. No wonder it’s confusing. What makes this especially tricky is that...
by joycelayman | branding, content marketing, relationships
Sharing your journey through stories is one of the most effective ways to connect with the right people—the ones who see themselves in what you’ve lived, tried, screwed up, and figured out along the way. Stories build trust faster than tips. They lower defenses. They...
by joycelayman | attract clients online, content marketing, marketing, social media
Ever posted something that you weren’t sure would land… and then it exploded in your comments? That’s exactly what happened when I posted an image on Instagram that simply read: “Sorry, I’m not doing that for free.” Over 100 likes and 20+ comments…quickly.And DMs with...
by joycelayman | branding, business, client clarity
(If you’re tired of attracting the wrong people, read this.) You’ve heard it over and over again: “Know your ideal client.” Are you crystal clear on who your perfect-fit client is? Or are you kind of, sort of hoping that your message will magically reach the...
