by joycelayman | attitude, business, change, inspiration, Mindset, online coaching business
Ever had a moment where you expected bubblegum and got a gut punch of truth instead? That was me, walking into the Barbie movie in 2023 with a few girlfriends expecting an evening of laughs, glitter, and pink nostalgia… and walking out thinking, “Well, that just gave...
by joycelayman | lead generation, lead magnet, marketing, online coaching business
You’ve probably heard that a lead magnet is the secret to growing your email list and attracting clients online. But when your carefully crafted freebie lands with a thud—or worse, no one downloads it—it’s hard not to feel like you’re missing some magical ingredient....
by joycelayman | business, lead generation, offers, online coaching business
Remember 2020? Like so many, I adapted, and in doing so, I stumbled upon something brilliant: the Everything Page™. So, what’s the scoop? It’s a dedicated page on your site displaying all your free and paid offers. Think of it as a buffet for your audience. But...
by joycelayman | business, content marketing, email marketing, marketing, online coaching business
Ever heard someone say, “Email marketing is dead?” Honestly, I used to believe it too. I knew I should be building my list, but I put it off—telling myself I’d get around to it “after my next launch” or “once I finished that new freebie.” Sound familiar? But...
by joycelayman | coaching, coaching offers, niche, offers, online coaching business
Have you ever found yourself staring at the blinking cursor, agonizing over what to name your coaching offer? Maybe you’ve got this incredible vision for how to build a coaching program, or you’re sketching out coaching niche ideas that you just know could help so...
by joycelayman | coaching, coaching offers, niche, offers, online coaching business
Are you struggling to be heard in a crowded online market? It could be that you’re trying to appeal to everyone instead of the clients who need you the most. Here’s a truth bomb – trying to cater to everyone can leave you stretched thin, and guess what? Your message...
by joycelayman | email marketing, lead magnet, online coaching business
Let’s talk email marketing. You’ve heard it before, right? “Build your list!” But here’s the thing—it’s not just about collecting email addresses. It’s about creating a community of perfect-fit clients who actually want to hear from you, engage with your content, and...
